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The Luxury Market In India

Author : G. Atwal
ISBN : 0230336728
Genre : Business & Economics
File Size : 53. 69 MB
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A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.

The Luxury Market In India

Author : G. Atwal
ISBN : 9781137264169
Genre : Business & Economics
File Size : 49. 74 MB
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A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.

Luxury Marketing

Author : Klaus-Peter Wiedmann
ISBN : 9783834943996
Genre : Business & Economics
File Size : 35. 13 MB
Format : PDF, ePub
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​ The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.

A Study On The Factors Influencing The Purchase Behaviour Of High End Luxury Lifestyle Products

Author : Sandeep Bhanot
ISBN : 9789388805773
Genre : Antiques & Collectibles
File Size : 37. 32 MB
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Luxury Brands In Emerging Markets

Author : G. Atwal
ISBN : 9781137330536
Genre : Business & Economics
File Size : 46. 35 MB
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This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.

Luxury Indian Fashion

Author : Tereza Kuldova
ISBN : 9781474220941
Genre : Design
File Size : 55. 15 MB
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This unique ethnographic investigation examines the role that fashion plays in the production of the contemporary Indian luxury aesthetic. Tracking luxury Indian fashion from its production in village craft workshops via upmarket design studios to fashion soirées, Kuldova investigates the Indian luxury fashion market's dependence on the production of thousands of artisans all over India, revealing a complex system of hierarchies and exploitation. In recent years, contemporary Indian design has dismissed the influence of the West and has focused on the opulent heritage luxury of the maharajas, Gulf monarchies and the Mughal Empire. Luxury Indian Fashion argues that the desire for a luxury aesthetic has become a significant force in the attempt to define contemporary Indian society. From the cultivation of erotic capital in businesswomen's dress to a discussion of masculinity and muscular neo-royals to staged designer funerals, Luxury Indian Fashion analyzes the production, consumption and aesthetics of luxury and power in India. Luxury Indian Fashion is essential reading for students of fashion history and theory, anthropology and visual culture.

India Reloaded

Author : D. Sinha
ISBN : 9781137367105
Genre : Business & Economics
File Size : 24. 64 MB
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Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.

Consumption Media And The Global South

Author : Mehita Iqani
ISBN : 9781137390134
Genre : Social Science
File Size : 39. 3 MB
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What does consumption in the global south signify, and how are its complexities communicated in media discourses? This book looks at the media representation of consumer culture in Africa, China, Brazil and India through case studies ranging from celebrity selfies, to travel websites, news reports and documentary film.

Marketing Management In Turkey

Author : Selcen Ozturkcan
ISBN : 9781787145573
Genre : Business & Economics
File Size : 58. 31 MB
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Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economies—namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas.

Indian Fashion

Author : Arti Sandhu
ISBN : 9781472590855
Genre : Social Science
File Size : 61. 15 MB
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Fashion in India is distinctly unique, in its aesthetics, systems, designers and influences. Indian Fashion is the first study of its kind to examine the social, political, global and local elements that give shape to this multifaceted center. Spanning India's long historical contribution to global fashion to the emergence of today's vibrant local fashion scene, Sandhu provides a comprehensive overview of the Indian fashion world. From elite high-end to street style of the masses, the book explores the complex realities of Indian dress through key issues such as identity, class, youth and media. This ground-breaking book does not simply apply western fashion theory to an Indian context, but allows for a holistic understanding of how fashion is created, worn, displayed and viewed in India. Accessibly written, Indian Fashion will be a fantastic resource for students of fashion, cultural studies and anthropology.

Wedding Planning And Management

Author : Maggie Daniels
ISBN : 9781136160547
Genre : Business & Economics
File Size : 31. 19 MB
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Wedding Planning and Management: Consultancy for Diverse Clients, 2nd Edition provides students, consultants, vendors, scholars and engaged couples with a comprehensive introduction to the business of weddings. Looking through an event management lens, this is the only book to thoroughly explore the fundamentals of weddings, including historical and cultural foundations, practice, and the business of wedding planning in one volume. An emphasis on diversity, traditions from cultures around the globe are integrated throughout with over 80 international case studies that inspire and set standards for best practice. Since the first edition, there have been many changes in the business of weddings and this second edition has been updated in the following ways: Updated content to reflect recent issues and trends in areas such as family dynamics, media influences, impacts of technology, legislation and the global economy. Every chapter is updated with the most recent research, statistics, vendor information and consultant guidelines. New international case studies explore current research, cultural traditions, vendor relations and consulting best practice. New companion website for instructors that includes PowerPoint slides, case study solutions, additional discussion ideas and assignments. The book is illustrated in full color and contains over 150 images by top wedding photojournalist Rodney Bailey end-of-chapter checklists, practical scenarios and review questions to test readers' knowledge as they progress. Maggie Daniels and Carrie Loveless bring a combination of over 40 years of industry practice and teaching experience, and have written a book that is the ideal guide to successful wedding planning and management.

Fibre2fashion Textile Magazine February 2016

Author : Fibre2Fashion
ISBN :
Genre : Antiques & Collectibles
File Size : 35. 70 MB
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Fibre2Fashion magazine—the print venture of Fibre2Fashion.com since 2011—is circulated among a carefully-chosen target audience globally, and reaches the desks of top management and decision-makers in the textiles, apparel and fashion industry. As one of India's leading industry magazines for the entire textile value chain, Fibre2Fashion Magazine takes the reader beyond the mundane headlines, and analyses issues in-depth.

Decoding Luxe

Author : Mahul Brahma,
ISBN : 9789382665984
Genre : Business & Economics
File Size : 67. 57 MB
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Decoding Luxe explores various facets of luxury brands, taking a strategic, behavioural, historical, experiential, demographical, psychological, dynamic, mechanical, and philosophical look at what constitutes luxe or dazzle. This book is a bible for all stakeholders of luxury brands – owner, custodian, retailer, connoisseur as well as student – helping them understand and formulate, with a historical perspective, an effective strategy for conceiving, positioning, placing, promoting and pricing these luxury products. It is all about finding the magic potion for a brand’s success with luxe in India, who always look for value-for-money or valuefor- label.

Selling To India S Consumer Market

Author : Douglas Bullis
ISBN : 9781567201055
Genre : Business & Economics
File Size : 48. 20 MB
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A highly detailed examination of the markets and marketing challenges that overseas businesses can expect to find as they seek newly opened opportunities for their goods and services in the Indian subcontinent.

The Oxford Handbook Of Luxury Business

Author : Pierre-Yves Donzé
ISBN : 9780190932220
Genre : Business & Economics
File Size : 47. 43 MB
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This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.

Business India

Author :
ISBN : UVA:X004274527
Genre : Business
File Size : 61. 21 MB
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Journal Of The Maharaja Sayajirao University Of Baroda

Author : Maharaja Sayajirao University of Baroda
ISBN : MINN:31951D008007778
Genre : English periodicals
File Size : 22. 19 MB
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Made For Maharajas

Author : Amin Jaffer
ISBN : 0865651744
Genre : Antiques & Collectibles
File Size : 57. 72 MB
Format : PDF
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The Indian princes of the British Raj lived lives of unparalleled opulence and luxury. Made for Maharajas returns readers to that resplendent era, presenting a selection of one-of-a-kind objects crafted to order by the outstanding European luxury goods manufacturers, fashion houses, and decorators of the late 19th and early 20th centuries. Here are the custom-designed cars, jewelry, and extraordinary objts dart commissioned by maharajas, nawabs, nizams, and sultans from Cartier, Van Cleef & Arpels, Boucheron, Harry Winston, and others, accompanied by anecdotes that illuminate this sumptuous way of life. Many of the illustrations in this book have never been previously reproduced outside of India, making this not only the first volume of its kind, but a remarkable keepsake that may never be duplicated in our lifetime. The Indian princes of the British Raj lived lives of unparalleled opulence and luxury. Made for Maharajas returns readers to that resplendent era, presenting a selection of one-of-a-kind objects crafted to order by the outstanding European luxury goods manufacturers, fashion houses, and decorators of the late 19th and early 20th centuries. Here are the custom-designed cars, jewelry, and extraordinary objts dart commissioned by maharajas, nawabs, nizams, and sultans from Cartier, Van Cleef & Arpels, Boucheron, Harry Winston, and others, accompanied by anecdotes that illuminate this sumptuous way of life. Many of the illustrations in this book have never been previously reproduced outside of India, making this not only the first volume of its kind, but a remarkable keepsake that may never be duplicated in our lifetime.

Economic And Political Weekly

Author :
ISBN : STANFORD:36105121652221
Genre : India
File Size : 63. 11 MB
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The Journal Of Indian Art

Author :
ISBN : BSB:BSB11471342
Genre :
File Size : 65. 70 MB
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