the media training bible

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The Media Training Bible

Author : Bradley Phillips
ISBN : 1938120299
Genre : Business & Economics
File Size : 24. 71 MB
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The Media Training Bible

Author : Brad Phillips
ISBN : 0988322005
Genre : Interviewing in mass media
File Size : 48. 22 MB
Format : PDF, Docs
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Delivering an effective media interview today is more challenging than ever before. Today's media spokesperson must compete with shrinking audience attention spans, cope with social media overload, and confront sensationalized reporting. Given those challenges, how can you create positive messages that cut through the noise and motivate your audiences? How can you respond to difficult questions in a confident manner that increases your credibility? And how can you navigate your company through a media crisis so it becomes a mere blip instead of a reputation-destroying disaster? Brad Phillips, one of the world's top media trainers, will lead you through an engaging mix of 101 two-page lessons, three dozen real-life case studies, and several hands-on exercises. He will teach you how to become an effective media spokesperson, eliminate your fear, build your brand, and enhance your reputation. You will learn how to: -Master the ground rules for working with reporters -Create memorable media messages -Support your message with media-friendly stories, statistics, and sound bites -Deliver a winning interview -Answer tough questions -Adjust your approach for print, radio, television, and social media -Use positive body language that reinforces your message -Dress for television -Prepare for and manage a media crisis One of the most comprehensive and well-organized books ever published on the topic, The Media Training Bible will prepare you for today's media culture, in which a tweet can become newsworthy and a news interview can become tweet-worthy.

Start Spreading The News A Media Relations Handbook For Nonprofits And Community Groups

Author : Jane Allison
ISBN : 9781312866805
Genre : Business & Economics
File Size : 32. 67 MB
Format : PDF, ePub
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Nonprofits and community groups have great stories to tell to prospective donors, funders and volunteers. Start Spreading the News shows how to turn worthy events and announcements into newsworthy story pitches that will get the attention of reporters, editors and producers. Start Spreading the News recaps eight years worth of conversations and presentations from an annual media relations summer camp offered free of charge to nonprofits and community groups by The Hamilton Spectator and Mohawk College. All proceeds from the sale of Start Spreading the News will go to SpecKids Unlimited and help make Hamilton an even better place to be a kid and raise a child.

The Cyclist S Training Bible

Author : Joe Friel
ISBN : 9781937716240
Genre : Sports & Recreation
File Size : 56. 94 MB
Format : PDF, ePub, Docs
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Coach Joe Friel is the most trusted name in endurance sports coaching, and his Cyclist's Training Bible is the most comprehensive and reliable training resource ever written for cyclists. This new edition of the bestselling book includes all of the latest advances in training and technology. Using this book, cyclists can create a comprehensive, self-coached training plan that is both scientifically proven and shaped around their personal goals. Friel empowers athletes with every detail they need to consider when planning a season, lining up a week of workouts, or preparing to race. This fourth edition includes extensive revisions on the specifics of how to train and what to eat. Friel explains how cyclists can: best gauge intensity with power meters and other new training technology to maximize form and fitness and reduce fatigue; more knowledgeably and accurately make changes to their annual training plan over the course of a season; dramatically build muscular endurance with strength training; improve body composition and recovery with smarter nutrition. With more case studies to draw from and multiple contingency plans for those times when training doesn't progress as planned, The Cyclist's Training Bible continues to be the definitive guide to optimal cycling performance.

Your Dissertation In Education

Author : Scott Buckler
ISBN : 9781473943254
Genre : Study Aids
File Size : 62. 95 MB
Format : PDF, Kindle
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Are you struggling with your dissertation? Have you started too late and now you're panicking? Help is here! Your Dissertation in Education is a straight-forward, plain English guide to doing and writing your project. It will take you from start to finish, with practical and friendly advice on every page. This second edition includes: - A new Foundations section with the concepts and tools you need to get started - An expanded guide to methodology and writing about methods - A new chapter on mixed methods An essential companion on your dissertation journey, this book is ideal for students across education, including teacher training, early childhood and education studies. SAGE Study Skills are essential study guides for students of all levels. From how to write great essays and succeeding at university, to writing your undergraduate dissertation and doing postgraduate research, SAGE Study Skills help you get the best from your time at university. Visit the SAGE Study Skills website for tips, quizzes and videos on study success!

Guerrilla Communications

Author : Eduardo del Buey
ISBN : 9781460247075
Genre : Business & Economics
File Size : 57. 34 MB
Format : PDF, ePub
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Guerrilla Communications explores communications strategies for a 21st Century organization -- the do's and dont's of successful strategic communications. It looks at the role of the Spokesperson, and how s/he should be supported by an organization that has excellent internal communications, where all staff contribute to and benefit from successful strategic communications, as well as strong interaction with key stakeholders and audiences. The book features a number of real-life scenarios to enable readers to witness the author's main points first hand.

101 Ways To Open A Speech

Author : Brad Phillips
ISBN : 098832203X
Genre : Oral communication
File Size : 87. 78 MB
Format : PDF, Docs
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This book will introduce you to a broad range of speech starters, using dozens of real-life examples and original suggestions. You will find opens intended to surprise, persuade, motivate, engage, and amuse your audiences. Some tell a story, others help frame your topic, and a few rely on modern technology.

A Report On The Media Training Workshop On Promoting Non Violent Language On I E In Reporting

Author : Mtshumayeli Ndebele
ISBN : STANFORD:36105113659127
Genre : Reporters and reporting
File Size : 86. 4 MB
Format : PDF, ePub
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Report On The Seychelles Media Training Workshop On Covering Gender Violence

Author :
ISBN : STANFORD:36105121859818
Genre : Women
File Size : 62. 45 MB
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Podcasting Bible

Author : Mitch Ratcliffe
ISBN : 9780470377598
Genre : Computers
File Size : 38. 59 MB
Format : PDF, Kindle
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