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The Medium Is The Massage

Author : Marshall McLuhan
ISBN : UCSC:32106016909720
Genre : Art
File Size : 56. 69 MB
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First published in 1967, this text is now more relevant than ever, ascLuhan's foresights about the impact of new media is actualized atnprecedented speeds via the Internet. It portrays technologies as anxtension of man, illustrating how our senses are massaged and ourreceptions altered as these devices become integral parts of our lives.

The Medium Is The Massage

Author : Marshall McLuhan
ISBN : 1584234415
Genre : Language Arts & Disciplines
File Size : 74. 49 MB
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The Medium is the Massage remains Marshall McLuhan's most popular book, perhaps as influential as Understanding Media. With every technological and social advance, McLuhan's theories reveal how prescient his insights actually proved to be. McLuhan's proclamation that 'the media work us over completely' becomes more evident every day. In his words, 'so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered.'

Medium Is The Massage

Author : Marshall McLuhan
ISBN : OCLC:1083788630
Genre : Communication
File Size : 34. 50 MB
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The Medium Is The Mentality The Implications Of Marshall Mcluhan S Theory Of Communications Media For The Study Of Oral Literate And Post Literate Traditions

Author : Madelon Mae Powers
ISBN : UCAL:C2985678
Genre :
File Size : 24. 47 MB
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Mcluhan In Space

Author : Richard Cavell
ISBN : 0802086586
Genre : Science
File Size : 36. 11 MB
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Demonstrates how McLuhan extended insights derived from advances in physics and artistic experimentation into a theory of acoustic space which he then used to challenge the assumptions of visual space that had been produced through print culture.

The Oxford Illustrated History Of The Book

Author : James Raven
ISBN : 9780198702986
Genre : Language Arts & Disciplines
File Size : 45. 34 MB
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In 14 original essays, this book reveals the history of books in all their various forms, from the ancient world to the digital present

The Internet

Author : Chris Woodford
ISBN : 9781851096596
Genre : Science
File Size : 32. 56 MB
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Two hundred entries offer profiles of key figures; essays on such topics as cookies, content filtering, and digital libraries; and a chronology beginning with the prehistory of the Internet from 1843-1956 and concluding with the 2004 presidential campaign.

Official Gazette Of The United States Patent Office

Author : United States. Patent Office
ISBN : WISC:89047002316
Genre : Patents
File Size : 69. 13 MB
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The Medium Is The Monster

Author : Mark A. McCutcheon
ISBN : 9781771992244
Genre : Social Science
File Size : 20. 62 MB
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Technology, a word that emerged historically first to denote the study of any art or technique, has come, in modernity, to describe advanced machines, industrial systems, and media. McCutcheon argues that it is Mary Shelley’s 1818 novel Frankenstein that effectively reinvented the meaning of the word for modern English. It was then Marshall McLuhan’s media theory and its adaptations in Canadian popular culture that popularized, even globalized, a Frankensteinian sense of technology. The Medium Is the Monster shows how we cannot talk about technology—that human-made monstrosity—today without conjuring Frankenstein, thanks in large part to its Canadian adaptations by pop culture icons such as David Cronenberg, William Gibson, Margaret Atwood, and Deadmau5. In the unexpected connections illustrated by The Medium Is the Monster, McCutcheon brings a fresh approach to studying adaptations, popular culture, and technology.

Culture Is Our Business

Author : Marshall McLuhan
ISBN : 9781625648280
Genre : Business & Economics
File Size : 54. 30 MB
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Culture Is Our Business is Marshall McLuhan's sequel to The Mechanical Bride: Folklore of Industrial Man. Returning to the subject of advertising newly armed with the electric sensibility that informed The Gutenberg Galaxy, Understanding Media, and The Medium Is the Massage, McLuhan takes on the mad men (a play on the ad men of Madison Avenue) of the sixties. Approaching commercial messages as unacknowledged art forms and cultural artifacts, McLuhan delivers a series of probes that pick apart their meanings and underlying values, their paradoxes and paralogisms, and their overt function as persuasion and propaganda. Through humor, satire, and a poetic sensibility, he provides us with a serious exploration of the consumer culture that emerged out of the electronic media environment. In keeping with the participatory ethos of the Internet that McLuhan so clearly anticipated, this is a book that is meant to open the door to further study, reflection, and discussion, and to encourage the development of critical reception on the part of the reader.

The Internet

Author : Hilary W. Poole
ISBN : 1851096590
Genre : Computers
File Size : 38. 68 MB
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Illuminating the reality of worldwide access to information, this expanded three-volume set is a one-stop resource for Internet history, biographies of key figures, and analysis of how the Internet operates.

Learning Today

Author :
ISBN : UCAL:$B231563
Genre : Academic libraries
File Size : 77. 21 MB
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Library College Journal

Author :
ISBN : UOM:39015008986146
Genre : Academic libraries
File Size : 34. 2 MB
Format : PDF
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The New York Times Book Review

Author :
ISBN : UOM:39015079608595
Genre : Books
File Size : 83. 76 MB
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50 Plus One Great Books You Should Have Read And Probably Didn T

Author : George Walsh
ISBN : 9781933766089
Genre : Literary Criticism
File Size : 48. 36 MB
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50 plus one Greatest Books You Should Have Read is a masterpiece of information for educated individuals who want to expand their horizons or simply impress friends at a cocktail party. George Walsh and his advisory panel looked through the world's literature to find those books, both fiction and non-fiction, which have the greatest impact on writing, government, international politics, religion, the arts and sciences. The list is international in scope and spans the centuries, from Plato's Republic to Dickens' Great Expectations; this is a stellar resentation, which will round out any education. You have the advantage of not only learning about the authors and the books themselves, but will gain specific commentary on why each title is so important and how its impact had national and international implications. Many of the books chosen for this list have survived centuries and are considered essential for a liberal education.

Wired Style

Author : Hale
ISBN : UOM:49015003025534
Genre : Computers
File Size : 80. 57 MB
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Wired magazine's top editors have weighed thousands of new terms, phrases, idioms, and usages of the language since the advent of the global village. Elements of Style is no longer sufficient as a guide to English usage--Wired America needs Wired Style.

How Do Your Babies Grow? Infant Massage Media Markets And Medicine In North India

Author : Angela Gwen Beattie
ISBN : UCAL:X85360
Genre : Child care
File Size : 22. 55 MB
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Criticism Conflict And Change

Author : Emanuel Hurwitz
ISBN : UOM:39015026838816
Genre : Education
File Size : 87. 7 MB
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Logos

Author :
ISBN : UOM:39015081565791
Genre : Acquisitions (Libraries)
File Size : 66. 95 MB
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Design Writing Research

Author : Ellen Lupton
ISBN : 0714838519
Genre : Design
File Size : 87. 7 MB
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A highly acclaimed critical study of graphic design and typography. This critical study of graphic design and typography is a source for anyone interested in the art and history of books, letterforms, symbols, advertising, and theories of visual and verbal communication. A section on theory considers the centrality of the written and printed word to post-structuralism and deconstruction. A wide range of design practices are discussed, from the history of punctuation and the origins of international pictograms to the structure of modern typography. A section on media looks at the role of design in mass communications with essays on stock photography, visual journalism, illustration, advertising and vernacular design cultures. The book closes with history, a section organised as a time line spanning 200 years of design in America. These historical case studies show how the modern profession of graphic design emerged in response to cultural, political and economic developments in the US.

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