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The Mystery Of Herbs And Spices

Author : James Moseley
ISBN : 9781599268644
Genre : Cooking
File Size : 55. 11 MB
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The Mystery of Herbs and Spices offers 53 tell-all biographies of celebrated spices and herbs. Tales of war, sex, greed, hedonism, cunning, exploration and adventure reveal how mankind turned the mere need for nourishment into the exaltation of culinary arts. Is it a spice or herb? Where does it come from and what causes its taste? What legends or scandals embellish it? To what curious uses has it been put? How can you use it today? Neither a cookbook nor dry scholarship, the book employs anecdotes and humor to demystify the use and character of every spice or herb. Sample chapters from The Mystery of Herbs and Spices follow. INTRODUCTION ?Better is a dinner of herbs where love is, than a fatted calf with hatred.? ? Proverbs 15:17 Herbs and spices. They impart glory to food, and variety to life. They are what separate the mere cook from the gourmet. But they can be confusing. What is the difference between a herb and a spice? What foods do they go with? And don?t you feel silly, not knowing if you are supposed to say ?herb? or ?erb?? You might think a gourmet, who understands such things, is a sort of wizard ? that?s what people thought in the Middle Ages, when users of herbal medicines were accused of witchcraft and burnt! But to people who grow up in India or Thailand, exotic spices are common. They use a wealth of seasonings as casually as we scatter ketchup and pepper. Cooking with cardamom or cumin might seem a mystery of subtle kitchens, but did you know that ordinary pepper was once precious and rare? If you lived in Europe seven hundred years ago, you could pay your rent or taxes in peppercorns, counting them out like coins. You could have bought a horse for a pound of saffron; a pound of ginger would get you a cow; and a pound of nutmeg was worth seven fat oxen. If you were an exceptionally lucky bride, your father might give you peppercorns as a dowry. Now consider how casually we dash a bit of pepper over a fried egg today! Like anything else, herbs and spices are easy to use when you are familiar with them. But, like nothing else, the story of spices is laced with adventure. Ferdinand Magellan launched the first voyage around our planet. By the time he reached the Pacific Ocean, he had been out of touch with civilization for a year. Sailing from the west coast of South America, he headed out onto a briny desert of burning glass. He had no maps. He had no radio. He had ridiculously small and leaky ships. He was going where no one had ever gone before. The hissing swells of the Pacific would take him four frightening months to cross, without laying eyes once on land. There would be nothing like this adventure for another five hundred years ? not until our exploration of space. Magellan died out there in the unknown. Only eighteen of his 237 sailors straggled back to Spain. What did they have to show for it? Silver? Gold? Scientific discoveries? No?nutmegs and cloves! Twenty-six tons of them ? enough to pay for the entire cost of the voyage and make a profit of 500 gold ducats for every shareholder. No one doubted for one second that the whole adventure had been worth it! Spices. They enhance our food. That?s all. But, since the human race began to dream, the story of spices has enchanted our fantasy as well. Where do they come from? Why are they so enticing? In what new ways can we use them? This is a book of discovery. Unfurl your sails, like Magellan, and follow the fragrance of spices and herbs to their source, gather their lore, and let them not only season your cooking, but enrich your enjoyment of life. PETER PIPER If Peter Piper picked a peck of pickled peppers, How many pickled peppers did Peter Piper pick? It might seem funny now, but it wasn?t funny at the time. Pierre Poivre of Lyons, France, otherwise known as Peter Pepper or Peter Piper, was a real person. Born in 1719, he started his career as a Christian missionary, and founded a bank in Vietnam. In 1766 he became Governor of Isle de France (Mauritius), the French colony far off the southeast coast of Africa. The eponymous tongue-twister made fun of the Pierre?s hare-brained schemes. On his lovely but lonely tropical island, far from the glitter of Paris, Peter Piper watched Dutch ships freighting precious cargoes of cloves, nutmeg, and cinnamon right under his nose from the Far East to Amsterdam. The spice trade created fabulous wealth. Spices were cheap to grow. They were compact and lightweight, so that huge loads could be crammed into a ship?s hold. Prices in Europe were high, so that an Indiaman could realize a 4,000 per cent profit in a single voyage! No other cargo could compare. Now why, thought Peter Piper, couldn?t those spices be grown in his colony? Of course, the Dutch wouldn?t just hand them over. But if one could sneak into the Dutch colony of Indonesia and smuggle out a seedling or two ? what wealth for France! What gloire for Pierre Poivre! And he did it. In 1769, Governor Poivre equipped two fast ships that slipped through the Dutch blockade into a lonely harbor on the island of Jibby in the Moluccas. The French expedition persuaded the local rajah to sell sixty clove plants. The Dutch found out, but could not outsail the swift French corsairs. Two of the pilfered trees bore fruit in 1775. In 1776, Peter Piper presented the first French-grown cloves to His Christian Majesty, King Louis XVI. Cloves were planted in the other French colonies of Reunion, Cayenne, and Martinique. But historical events foiled Peter?s Piper?s plan for a new French monopoly. Napoleon occupied Holland in 1800. In a counter-move, France?s enemy, England, seized the Dutch colonies in the East. They sent clove and nutmeg plants to the British colonies of Malacca and Ceylon, to the West Indian islands of St. Vincent, Trinidad, Grenada, and, in Africa, to Zanzibar, which became the most important source of cloves on earth, even to this day. So the greatest harvest of Peter Piper?s pilfered plants came long after he left Mauritius in 1776. And what glory did Peter Piper get? An inaccurate nursery rhyme about picking pickled peppers! CINNAMON AND CASSIA The Greeks thought that cassia, cinnamon?s cousin, was collected from a swamp infested by giant, shrieking bats. Cinnamon is probably the oldest spice known to man. Twenty-five centuries before Christ, Pharaoh Sankhare sent a sailing expedition down the African Coast looking for it. And Moses used cinnamon to make the anointing oil of Hebrew worship. Herodotus wrote that somewhere near the fabled city of Nosa in Arabia, giant birds made nests of cinnamon sticks. Cinnamon harvesters would lay carcasses of donkeys and oxen out for the birds, who would swoop down and carry the meat up to their nests. The weight of these carcasses would snap bits off the nests, and the cinnamon hunters would gather the scattered cinnamon quills below. The Greeks also thought that cassia, cinnamon?s cousin, was collected from a swamp infested by giant, shrieking bats. Tragically, neither story was true. Arab merchants spread these tall tales to keep their sources of cinnamon secret, for Europeans dreamed of finding the source of this spice. Diodorus, the Sicilian historian who flourished in 50 BC, wrote tantalizingly that there was so much cinnamon in Arabia that Bedouins used it for campfires! Although both cinnamon and its close cousin, cassia, are mentioned often in the Bible, neither ever grew in the Holy Lands. From the faraway tropics of Asia, daring Indonesian sailors followed seasonal winds, called monsoons, to the coast of Africa. Their cinnamon cargo was freighted by Arab sailors up to the Red Sea, or carted by land caravans through Kenya, 2,000 miles along the Nile, until it reached the Mediterranean shores. Cassia, which is so like cinnamon but grows in China, was packed along the famous Silk Route, from South China, through the Gobi Desert, over the Himalayas, and to Antioch, Syr

The Mystery Of Herbs And Spices

Author : James Allen Moseley
ISBN : 9798645071554
Genre :
File Size : 20. 31 MB
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Herbs and spices. They impart glory to food, and variety to life. They are what separate the mere cook from the gourmet. But they can be confusing. What is the difference between an herb and a spice? What foods do they go with? And don't you feel silly, not knowing if you are supposed to say "herb" or "erb"?You might think a gourmet, who understands such things, is a sort of wizard -- that's what people thought in the Middle Ages, when users of herbal medicines were accused of witchcraft and burnt!But to people who grow up in India or Thailand, exotic spices are common. They use a wealth of seasonings as casually as we scatter ketchup and pepper.Cooking with cardamom or cumin might seem a mystery of subtle kitchens, but did you know that ordinary pepper was once precious and rare? If you lived in Europe seven hundred years ago, you could pay your rent or taxes in peppercorns, counting them out like coins. You could have bought a horse for a pound of saffron; a pound of ginger would get you a cow; and a pound of nutmeg was worth seven fat oxen. If you were an exceptionally lucky bride, your father might give you peppercorns as a dowry. Now consider how casually we dash a bit of pepper over a fried egg today!Like anything else, herbs and spices are easy to use when you are familiar with them. But, like nothing else, the story of spices is laced with adventure. Ferdinand Magellan launched the first voyage around our planet. By the time he reached the Pacific Ocean, he had been out of touch with civilization for a year. Sailing from the west coast of South America, he headed out onto a briny desert of burning glass. He had no maps. He had no radio. He had ridiculously small and leaky ships. He was going where no one had ever gone before. The hissing swells of the Pacific would take him four frightening months to cross, without laying eyes once on land. There would be nothing like this adventure for another five hundred years -- not until our exploration of space. Magellan died out there in the unknown. Only eighteen of his 237 sailors straggled back to Spain. What did they have to show for it? Silver? Gold? Scientific discoveries? No...nutmegs and cloves! Twenty-six tons of them -- enough to pay for the entire cost of the voyage and make a profit of 500 gold ducats for every shareholder.No one doubted for one second that the whole adventure had been worth it!Spices. They enhance our food. That's all.But, since the human race began to dream, the story of spices has enchanted our fantasy as well.Where do they come from? Why are they so enticing? In what new ways can we use them?This is a book of discovery. Unfurl your sails, like Magellan, and follow the fragrance of spices and herbs to their source, gather their lore, and let them not only season your cooking, but enrich your enjoyment of life.

Kitchen Witchery

Author : Laurel Woodward
ISBN : 9780738768045
Genre : Body, Mind & Spirit
File Size : 78. 5 MB
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Transform Your Cooking into a Magickal Act of Healing, Manifesting, and Creating Featuring a wide variety of recipes, correspondences, and techniques, this practical guide elevates the way you cook and prepare meals. Laurel Woodward shares the magick of everyday things, revealing how each task can become a ritual of creation. Organized by food type, this book teaches the magickal ins and outs of: • Wheats and Flours • Beans and Lentils • Nuts and Seeds Oils and Vinegars • Sweets • Spices and Herbs • Vegetables • Fruits Dairy and Eggs • Drinks • Gluten-Free Meals Kitchen Witchery also provides recipes for the seasons and holidays, oil and seasoning blends, and clever ways to turn your pantry items into magickal tools. From homemade hummus to herbal teas and so much more, this book nourishes your practice and shows you the bountiful magick right in your kitchen.

Secret Cincinnati A Guide To The Weird Wonderful And Obscure

Author : Kathryn Witt
ISBN : 9781681061870
Genre : Travel
File Size : 22. 4 MB
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Is it safe to photograph bobolinks at a once-contaminated nuclear weapons plant? Is it possible to channel a medium from whatever realm she inhabits in the afterlife? Is that really a bathtub hanging from the ceiling? Did you know you can watch an unscripted star show with an audience of only eighteen? Find pieces of an exquisite old castle-like building all over the city? Hear a free concert outdoors in the dead of winter? Conduct your own paranormal investigation at a honky-tonk? See the world’s largest steam engines? Browse and buy animal skulls? Told with wonder, humor, and a big dose of sentimentality, here is a travel guide that lauds those little (and little-known) treasures all over town. From a tower missing its church and a maze you can meditate your way through to a book relating to a real-life beheading and a memorial to the last passenger pigeon, Secret Cincinnati is an exuberant shout-out to all that makes Greater Cincinnati/Northern Kentucky the sometimes weird and always wonderful place it is.

Raw Real Talk The Mystery Life Death And Everything In Between

Author : QUEENE'FAITH
ISBN : 9781257767991
Genre : Self-Help
File Size : 36. 87 MB
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Welcome! We are glad that you are taking the necessary steps to learn the truth and become more aware about the world you live in. Our goal is to provide you with useful knowledge and universal tips to survive this terminal crisis (global conflicts) we all face as a people. We are all searching for answers to the many mysteries in Life, Death, and Everything In-Between and in this body of work is where you will take your very own personal journey and unravel the many mysteries in your life. We felt a dire need to create an animate voice and support system for ourselves and for the people who might be too afraid to speak up for themselves. We felt a sense of urgency to connect and bridge the gap between the globally conscious (the aware) and the unconscious (the unaware) minds to awakened them with truth and inspiration. We provide solutions and information on all subjects and concerns.(No! Subject is 2 Taboo.) We expose the problem and deliver solutions with a Raw and Real approach.

The Herb In History Mysteries And Crafts

Author : Zenia Sacks DaSilva
ISBN : 9781443893503
Genre : Social Science
File Size : 58. 79 MB
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This book is not the usual herbal; not a homeopathic handbook, a cookbook or a gardener’s consort; not even a compendium of history or lore, though these are its favourite pursuits. At heart, it is a tale of humanity’s poignant relationship with nature. Told in short vignettes, profusely illustrated and sprinkled with personal asides, it touches broadly on the role of plants in legend, in religion, in medicine, commerce, crafts and tradition, in literature, language, politics, beauty, in the rise and fall of empires, in food and manners, in love, in murder, and in crushing social passions. It selects from the trove of history and science moments that amaze, or shock, or move us to disbelief, and asks us to explore the uncanny bond between us and our non-speaking partners in creation.

The Encyclopedia Of Herbs And Spices

Author : P N Ravindran
ISBN : 9781780643151
Genre : Technology & Engineering
File Size : 51. 24 MB
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The Encyclopedia of Herbs and Spices provides comprehensive coverage of the taxonomy, botany, chemistry, functional properties, medicinal uses, culinary uses and safety issues relating to over 250 species of herbs and spices. These herbs and spices constitute an important agricultural commodity; many are traded globally and are indispensable for pharmaceuticals, flavouring foods and beverages, and in the perfumery and cosmetic industries. More recently, they are increasingly being identified as having high nutraceutical potential and important value in human healthcare. This encyclopedia is an excellent resource for researchers, students, growers and manufacturers, in the fields of horticulture, agriculture, botany, crop sciences, food science and pharmacognosy.

Food Service And Catering Management

Author : Arora
ISBN : 8131300676
Genre : Caterers and catering
File Size : 72. 70 MB
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Building Emotional Intelligence

Author : Linda Lantieri
ISBN : 9781622032181
Genre : Family & Relationships
File Size : 31. 79 MB
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What's the most important piece of your child's educational experience? If you think it's math, science, or reading, you might be overlooking an essential element: the capacity known as inner resilience. In Building Emotional Intelligence, Linda Lantieri presents a breakthrough guide to help children respond to and rebound from the challenges unique to our times. For educators, counselors, parents, and caregivers, this book offers practical techniques proven to help children increase self-esteem, improve concentration and awareness, and enhance empathy and communication. Step by step, children will learn how to quiet their minds, calm their bodies, and manage their emotions more skillfully. This powerful guide is arranged according to age group and complemented by spoken-word exercises presented by bestselling author Daniel Goleman.

The Secret Of Spice

Author : Tonia Buxton
ISBN : 9781788701082
Genre : Cooking
File Size : 59. 9 MB
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'This is a must-have book, packed with tips and hints from a talented chef.' - Paul Hollywood 'This book is right up my street! It's about time that a chef got involved seriously on what spices really do to us and the food we eat, so well done Tonia - you have spiced my life back up with this book.' Chef Aldo Zilli Celebrity chef and TV personality, Tonia Buxton reveals the secret to a happier, healthier, spicier you through her spice-based recipes and home remedies. Tonia shows you how to turn seemingly simple spices into delicious meals, beauty products, and powerful potions that will help you live longer and feel better, naturally. At 50 years old, Tonia is living proof that using spices can make you look and feel incredible. Spices have been used for thousands of years to heal people and keep illness at bay, and Tonia is reminding us, through her delicious, easy-to-follow recipes and holistic home remedies, that putting a little spice in your life can still do wonders for your wellbeing today.

Mysteries And Secrets Of The Templars

Author : Lionel and Patricia Fanthorpe
ISBN : 9781550029895
Genre : Body, Mind & Spirit
File Size : 46. 7 MB
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Unsolved mysteries surround the remarkable men known as the Templars. Their ancient origins go back much further than their well-known adventures in the Middle East in the twelfth century. They knew that ancient secrets were waiting to be rediscovered and, perhaps, reactivated. They could generate labyrinthine codes - and decipher those that others had created in the remote past. But no real understanding of Templarism is possible without examining what became of their noble order after the treacherous attack of 1307. King Philip le Bel did not succeed in destroying all Templars - many escaped, including their fleet. Where did they go? Where are they now? What are their continuing purposes today?

The Council Of The Cursed Sister Fidelma Mysteries Book 19

Author : Peter Tremayne
ISBN : 9780755372744
Genre : Fiction
File Size : 86. 88 MB
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While investigating the savage murder of a religious magnate, Sister Fidelma uncovers a dark world of slavery and abuse within the abbey walls, in Peter Tremayne's thrilling nineteenth mystery, THE COUNCIL OF THE CURSED. PRAISE FOR THE SISTER FIDELMA SERIES: 'Rich helpings of evil and tension with lively and varied characters' Historical Novel Review, 'The masterly storytelling from an author hwo breathes fascinating life into the world he is writing about' Belfast Telegraph It is AD 670, and Bishop Leodegar has called the church leaders together for an emergency meeting. But a fierce row breaks out and the assembly descends into chaos. Later that evening one of the delegates is discovered murdered, his skull brutally smashed. Sister Fidelma and her companion, Brother Eadulf, unwittingly find themselves in the middle of a shocking murder investigation involving the most powerful religious leaders in the land. The disappearance of women and children and rumours of a slave trade indicate malevolent forces at work. To catch those responsible, Fidelma and Eadulf must challenge these fearsome individuals and in doing so, risk their own lives... What readers are saying about THE COUNCIL OF THE CURSED: 'Interesting history intertwined in the plot, with many twist and turns' 'Well plotted with plenty of tension. Excellent read - don't miss this book' 'How Peter Tremayne manages to keep producing entertaining, unique stories is simply amazing. Fresh and interesting right up to the end'

Herbs And Spices

Author : Linda Gray
ISBN : 9781607659365
Genre : Gardening
File Size : 73. 4 MB
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“Breaks down multi-use plants, herbs and spices into an easy-to-understand mini-encyclopedia with charming and detailed illustrations.” —Food & Dining Magazine This clear and concise directory provides all the essential information readers need to grow, use, and store a wide selection of flavor-enhancing herbs and spices. Some herbs are annuals, some are perennials, and some can be grown indoors—but all of those highlighted here can be grown either in pots or directly in the soil. Each individual plant profile includes detailed growing advice. Home and garden expert Linda Gray tells how to prepare the soil, when to sow and plant out, and when to harvest and gather. Linda also examines the culinary uses of each herb and spice, and explores other uses from medicinal remedies to insect repellents and sleep remedies. Tips on container growing and hints on how to store the harvest make Self Sufficiency: Herbs and Spices an indispensable guide. “Beautifully presented with colorful illustrations and diagrams, this is a gorgeous herb and spice directory for beginner gardeners.” —The Rural “Beautifully illustrated throughout, thoroughly ‘user friendly,’ compact and expertly organized.” —Midwest Book Review

Cooking With Healing Herbs And Spices For A Healthy Diet And Natural Health A Guide To 30 Holistic Food Ingredients Medicinal Plants Flavors And Seasonings For Creating Healthy Recipes And Healthy Families

Author : Rachel Owens, Malibu Publishing
ISBN : 9781304043894
Genre : Cooking
File Size : 25. 24 MB
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Cooking With Healing Herbs and Spices for a Healthy Diet and Natural Health: A Guide to 30+ Holistic Food Ingredients, Medicinal Plants, Flavors and Seasonings for Creating Healthy Recipes and Healthy Families Our taste buds are what allow us to experience flavor of the foods and drinks that we consume. Some people have taste buds that are stronger than others. This is why a food can taste one way to you and another way to me. The combination of foods and drinks can also affect the flavor of it. Most of us have flavors that we really like to add when we cook. This is why there are so many spices available for people to choose from. Some people like their food to be spicier than others do. This is why people have preferences about certain restaurants over others. It is also why they tend to frequent chain restaurants when they travel. They already know what the flavor of the food they order is going to be like when they get it.

The Complete Book On Spices Condiments With Cultivation Processing Uses 2nd Revised Edition

Author : NIIR Board of Consultants & Engineers
ISBN : 9788178330389
Genre : Condiments
File Size : 58. 82 MB
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The term spices and condiments applies to such natural plant or vegetable products and mixtures thereof, used in whole or ground form, mainly for imparting flavor, aroma and piquancy to foods and also for seasoning of foods beverages like soups. The great mystery and beauty of spices is their use, blending and ability to change and enhance the character of food. Spices and condiments have a special significance in various ways in human life because of its specific flavours, taste, and aroma. Spices and condiments play an important role in the national economies of several spice producing, importing and exporting countries. India is one of the major spice producing and exporting countries. Most of the spices and herbs have active principles in them and development of these through pharmacological and preclinical and clinical screening would mean expansion of considerable opportunities for successful commercialization of the product. Spices can be used to create these health promoting products. The active components in the spices phthalides, polyacetylenes, phenolic acids, flavanoids, coumarines, triterpenoids, serols and monoterpenes are powerful tools for promoting physical and emotional wellness. India has been playing a major role in producing and exporting various perennial spices like cardamoms, pepper, vanilla, clove, nutmeg and cinnamon over a wide range of suitable climatic situations. To produce good quality spice products, attention is required not only during cultivation but also at the time of harvesting, processing and storing. Not as large as in the days when, next to gold, spices were considered most worth the risk of life and money. The trade is still extensive and the oriental demand is as large as ever. Some of the fundamentals of the book are definition of spices and condiments nomenclature or classification of spices and condiments, Indian central spices and cashew nut committee, origin, properties and uses of spices, forms, functions and applications of spices, trends in the world of spices, yield and nutrient uptake by some spice crops grown in sodic soil, tissue culture and in vitro conservation of spices, in vitro responses of piper species on activated charcoal supplemented media, soil agro climatic planning for sustainable spices production, potentials of biotechnology in the improvement of spice crops, medicinal applications of spices and herbs, medicinal properties and uses of seed spices, effect of soil solarization on chillies, spice oil and oleoresin from fresh/dry spices etc. The present book contains cultivation, processing and uses of various spices and condiments, which are well known for their multiple uses in every house all over world. The book is an invaluable resource for new entrepreneurs, agriculturists, agriculture universities and technocrats.

Cooking With Spices Herbs

Author : Judith A. Gaulke
ISBN : UCSC:32106015042788
Genre : Cooking (Herbs)
File Size : 23. 73 MB
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Biblical Herbs Spices

Author : Prophetess Lily-Rose
ISBN : 9781446165829
Genre : Cooking
File Size : 56. 64 MB
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Biblical Herbs & Spices is a compendium of the amazing health and spiritual benefits of all the herbs & spices mentioned in the Bible. There are thousands of plants on this planet but these few plants were specially selected to feature in the Bible because of the tested & trusted healing properties they possess. These herbs are not only medicinal, they also possess mind blowing spiritual properties that mediates protective energies into your soul.

Forfeit Ikmen Mystery 23

Author : Barbara Nadel
ISBN : 9781472273505
Genre : Fiction
File Size : 40. 94 MB
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GREED, LUST AND BETRAYAL LEAD TO MURDER in Barbara Nadel's twenty-third Ikmen mystery, as Ikmen and Süleyman work to uncover a tragic tale of dark secrets and double lives... In the early hours of the morning, Turkish TV star Erol Gencer is found dead at his home on the outskirts of Istanbul. But he is not alone. Beside him lies a Syrian refugee whose stomach has been split open with a cheese knife. Did Gencer kill his guest before committing suicide, or are they victims of a sinister double murder? The dead Syrian is soon identified as Wael Al Hussain, whose wife, Samira, is in prison for attempting to kill Gencer a year ago. At the time, no one believed Samira's story that Gencer's wife had planned the attack, but now Samira's sister begs Çetin Ikmen to re-examine her claim. Meanwhile, Inspector Mehmet Süleyman is on leave with his teenage son, Patrick, who is visiting from Ireland, but when Detective Kerim Gürsel's transsexual ex-lover, Pembe, is also murdered, shortly after confessing that Wael Al Hussain had used her for sexual favours, Süleyman knows he must help Kerim solve this complex case. Entering a world of the Syrian diaspora, where tales of mythical storytellers abound, Ikmen and Süleyman uncover a tragic tale of dark secrets and double lives where nothing is at it seems...

Brandchild

Author : Martin Lindstrom
ISBN : 9780749447113
Genre : Business & Economics
File Size : 32. 45 MB
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Praise and Reviews "This is a must read book... Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation..." - Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management "BRANDchild will be a valuable addition to our industry's literature." - Lester Wunderman, Chairman Emeritus and founder of Wunderman Cato Johnson "Lindstrom's fascinating tour-de-force may have you staying awake for 60 hours in order to mine the kids-focused marketing wisdom." - Stann Rapp, MRM Partners Worldwide and co-founder of Rapp Collins Tweens (8- to 14-year-olds) are an increasingly powerful and smart consumer group that spent $300 billion across the globe last year and influenced another $350 billion spend through their parents. Based on the world's most extensive study of tween attitudes and behaviours, and now available in paperback, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands. Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 14 countries (throughout Europe, Asia, the United States and South America). Several renowned experts share their unique views on kids' trends and fascinating marketing techniques. Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience.

Unsolved Mysteries Of The Sea

Author : Lionel Fanthorpe
ISBN : 9781550024982
Genre : Nature
File Size : 78. 34 MB
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Explores the intriguing mysteries of the sea: How were the seas formed? What gave rise to stories of mermaids, sirens, and sea monsters?

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