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The Public Relations Strategic Toolkit

Author : Alison Theaker
ISBN : 9780415676472
Genre : Social Science
File Size : 41. 86 MB
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Provides a structured approach to understanding public relations and corporate communications. Focus is on professional skills development and approaches that are widely recognised as 'best practice'. Original methods are considered alongside well established procedures to ensure the changing requirements of contemporary practice are reflected.

The Public Relations Strategic Toolkit

Author : Alison Theaker
ISBN : 9781317192725
Genre : Social Science
File Size : 88. 34 MB
Format : PDF, Docs
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The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are featured to provide real-world context and advice for professional development. The new edition is fully revised with brand new case studies and updated content which reflect significant developments in theory and contemporary practice. It puts particular emphasis on the use of technology (including automation) and social media in current public relations planning, corporate communications and stakeholder engagement. The book is divided into four parts; covering the profession, public relations planning, corporate communication and stakeholder engagement. Features include: definitions of key terms contemporary case studies interviews with practitioners handy checklists practical activities and assignments. By combining theory and practice, with an invaluable insight from experts in the field, this guide will introduce readers to all the professional skills needed for a career in public relations.

The New Pr Toolkit

Author : Deirdre Breakenridge
ISBN : 0130090255
Genre : Business & Economics
File Size : 81. 74 MB
Format : PDF, Kindle
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Drawing on contemporary PR work, the book offers a preview of the future of public relations - and a practical roadmap for becoming a strategic communicator, no matter who you're working with, or what challenges you're up against.

Public Relations Quarterly

Author :
ISBN : UCSC:32106018505831
Genre : Business
File Size : 73. 24 MB
Format : PDF, Docs
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The Catalog Strategist S Toolkit

Author : Katie Muldoon
ISBN : IND:30000093958555
Genre : Business & Economics
File Size : 48. 51 MB
Format : PDF, ePub, Docs
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Here it is at your fingertips and at your keyboard-all form charts, checklists, and spreadsheets-everything you will need to start a new catalog or manage an existing catalog more profitably. All areas are covered-from creative production to merchandising to managing to testing and measurement. And it's by Katie Muldoon, one of the leading catalog experts of the past 30 years.

Strategic Communications Management

Author : Jon White
ISBN : PSU:000023541993
Genre : Business & Economics
File Size : 73. 62 MB
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Examples of the best practices.

The Communication Strategy Handbook

Author : Betteke van Ruler
ISBN : 1433156571
Genre : Communication in management
File Size : 67. 45 MB
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Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee. The Communication Strategy Framework that is introduced in this handbook has been designed to help professionals make targeted choices toward strategic communication.

In Your Face

Author : Johny K. Johansson
ISBN : STANFORD:36105114347243
Genre : Social Science
File Size : 47. 2 MB
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In Your Face exposes the new worldwide rebellion that's brewing against U.S. marketing. Renowned international marketing expert Johny K. Johansson explains why global customers increasingly view U.S. marketing as the first wave of a cultural assault by an arrogant, wasteful society of overfed, gas-guzzling, SUV-driving bullies. He shows why American brands are especially susceptible to attack and considers the Bush administration's disastrous repositioning of the United States. Most important, Johansson offers a new path for marketers, a path to sustainable profits, based on mutual respect, not domination.

Clearing The Hurdles

Author : Candida G. Brush
ISBN : UCSC:32106018130713
Genre : Business & Economics
File Size : 90. 55 MB
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If you're a woman entrepreneur, think big-and get funded! Clearing the Hurdles shows how to overcome the obstacles that face every entrepreneur, and the unique challenges women face in finding investors. Five experts on women entrepreneurship guide you every step of the way, through concept development, planning, strategy, resource acquisition, deployment, and growth. Discover how to align your business around your personal goals, fill "gaps " in your expertise-and access the money and networks you need to grow fast.

The Media And Economic Reform A Toolkit

Author : Jossy Nkwocha
ISBN : STANFORD:36105122286029
Genre : Government and the press
File Size : 51. 30 MB
Format : PDF
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Unasylva

Author :
ISBN : UCR:31210015786617
Genre : Forest products
File Size : 52. 63 MB
Format : PDF, Docs
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Raising Awareness Of Forests And Forestry

Author :
ISBN : MINN:31951P00708357L
Genre : Communication in forestry
File Size : 60. 99 MB
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Information Skills Toolkit

Author : Debra Kay Logan
ISBN : IND:30000064956711
Genre : Language Arts & Disciplines
File Size : 60. 52 MB
Format : PDF, ePub
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Detailed lesson plans implementing information power skills standards include curriculum connections, background materials, activities, teaching tips, assessments, adaptations, and extensions.

Pr 2 0 In A Web 2 0 World

Author : Brian Solis
ISBN : 0131377825
Genre : Business & Economics
File Size : 68. 51 MB
Format : PDF, Kindle
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This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Discover the new public relations for the Web 2.0 era--and what it means to you, the PR professional or client. Web 2.0 introduced the new read/write Web paradigm, where hosts and participants contribute to a more collaborative Web experience. It’s not the tools that make Web 2.0 or New PR what it is today; it’s the many people who collaborate and share information every day in communities, demonstrating how the latest Web tools can facilitate conversations and foster relationships....

Chat Reference

Author : Jana Ronan
ISBN : UOM:39015056440749
Genre : Language Arts & Disciplines
File Size : 49. 2 MB
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This guide will lead the reader through the many decisions and considerations involved in setting up a real-time reference service.

Online Business Planning

Author : Robert T. Gorman
ISBN : IND:30000061538215
Genre : Business & Economics
File Size : 65. 16 MB
Format : PDF, ePub, Docs
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Like teaching a man to fish rather than just giving him food, Gorman makes the Web accessible to entrepreneurs and managers who want to create better business plans. He teaches them how to search on their own for the information that can help them most. By providing pertinent Web sites and step-by-step access instructions, he eliminates the "shot-in-the-dark" method of finding important business planning information.

A Handbook Of Information Sources And Research Strategies In Public Administration

Author : Mary G. Rock
ISBN : UCSC:32106005125783
Genre : Public administration
File Size : 64. 19 MB
Format : PDF, ePub
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Strategic It Management

Author : Inge Hanschke
ISBN : 3642050344
Genre : Business & Economics
File Size : 33. 57 MB
Format : PDF
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For you as an IT manager, changes in business models and fast-paced innovation and product lifecycles pose a big challenge: you are required to anticipate the impact of future changes, and to make rapid decisions backed up by solid facts. To be successful you need an overall perspective of how business and IT interact. What you need is a toolkit, enabling you to manage the enterprise from a helicopter viewpoint while at the same time accommodating quite detailed aspects of processes, organization, and software lifecycles. Strategic IT management embraces all the processes required to analyze and document an enterprise’s IT landscape. Based on the experience of many projects and long discussions with both customers and academic researchers, Inge Hanschke provides you with a comprehensive and practical toolkit for the strategic management of your IT landscape. She takes a holistic view on the management process and gives guidelines on how to establish, roll out, and maintain an enterprise IT landscape effectively. She shows you how to do it right first time – because often enough there’s no second chance. She tells you how to tidy up a IT patchworks – the first step towards strategic management – and she gives you advice on how to implement changes and maintain the landscape over time. The book’s structure reflects the patterns that exist in strategic IT management from strategic planning to actual implementation. The presentation uses many checklists, guidelines, and illustrations, which will help you to immediately apply the content. So, if you are a CIO, an IT manager, a business manager, or an IT consultant, this is the book from which you’ll benefit in most daily work situations.

Library Information Science Abstracts

Author :
ISBN : UOM:39015066369938
Genre : Information science
File Size : 20. 98 MB
Format : PDF, Kindle
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Outlook

Author : American Association of University Women
ISBN : IND:30000107688925
Genre : Women college graduates
File Size : 82. 16 MB
Format : PDF, Mobi
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