theory of media literacy a cognitive approach

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Theory Of Media Literacy

Author : W. James Potter
ISBN : 9781452245409
Genre : Language Arts & Disciplines
File Size : 44. 68 MB
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Theory of Media Literacy: A Cognitive Approach comprehensively explains how we absorb the flood of information in our media-saturated society and examines how we often construct faulty meanings from those messages. In this book, author W. James Potter enlightens readers on the tasks of information processing. By building on a foundation of principles about how humans think, Theory of Media Literacy examines decisions about filtering messages, standard schema to match meaning, and higher level skills to construct meaning.

Introduction To Media Literacy

Author : W. James Potter
ISBN : 9781483379609
Genre : Language Arts & Disciplines
File Size : 51. 75 MB
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Introduction to Media Literacy builds students’ media literacy step-by-step to make them more knowledgeable about all facets of the media and more strategic users of media messages. In nine streamlined chapters, all of the essential media topics are covered – from understanding media audiences, industries, and effects to confronting controversies like media ownership, privacy, and violence – in a concise format that keeps students focused on improving their media literacy skills as effectively and efficiently as possible.

Media Literacy

Author : W. James Potter
ISBN : 9781452206257
Genre : Social Science
File Size : 42. 41 MB
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This book offers a detailed approach to studying media influences and presents readers with a clear vision of what it means to operate at a higher level of media literacy. W. James Potter argues that the media have a profound influence on the way we perceive the world by shaping our beliefs and expectations. By becoming more media literate, we can avoid the potentially negative effects of those media messages as well as amplify the potentially positive effects. With substantial discussion of media content, audiences, and the media industries, the book tackles key issues related to media ownership, invasion of privacy, piracy of media messages, violence, and sports. Readers will gain a clearer perspective on the borders between the real world and the simulated media world and will become more informed and literate media consumers.

Media Effects

Author : W. James Potter
ISBN : 9781452289755
Genre : Language Arts & Disciplines
File Size : 57. 9 MB
Format : PDF
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Media Effects provides students with an in-depth understanding of how the media are constantly influencing individuals and society. W. James Potter guides readers through the extensive body of research on the effects of the mass media by organizing the book around two Media Effects Templates. The first template helps organize thinking about media influences on individuals, and the second focuses on media influences on larger social structures and institutions. Throughout the book, Potter encourages students to analyze their own experiences tby searching for evidence of these effects in their own lives, making the content meaningful.

Dictionary Of Media Literacy

Author : Art Silverblatt
ISBN : 0313297436
Genre : Language Arts & Disciplines
File Size : 70. 37 MB
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A first-of-its-kind reference work containing key concepts, terms, organizations, issues, and individuals of note related to the new and evolving international field of media literacy.

On Media Violence

Author : W. James Potter
ISBN : 9781452263557
Genre : Language Arts & Disciplines
File Size : 28. 43 MB
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This definitive examination of a contemporary social issue asks questions such as: How much media violence is there? What are the meanings conveyed in the way violence is portrayed? What effect does it have on viewers? Divided into four parts, the book reviews research on media violence; re-examines existing theories of media violence; considers methodological tools used to assess media, and introduces the concept of Lineation Theory, a perspective and new theoretical approach explaining media violence.

Approaches To Media Literacy

Author : Art Silverblatt
ISBN : UOM:39015043047409
Genre : Language Arts & Disciplines
File Size : 72. 34 MB
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As the media increases in use as our prime source for information and values, there is a great need to impart methods to critically evaluate all aspects of film, television, the Internet, advertising, radio, and print media. Silverblatt, Ferry, and Finan's innovative text offers various critical methods and approaches to media literacy, including autobiographical, ideological, nonverbal, and mythic approaches. Each chapter presents in detail a full description of the approach followed by an essay applying the approach to an analysis of a media presentation.

Seven Skills Of Media Literacy

Author : W. James Potter
ISBN : 1544378564
Genre : Language Arts & Disciplines
File Size : 47. 23 MB
Format : PDF, Kindle
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In Seven Skills of Media Literacy, best-selling author and renowned scholar W. James Potter provides readers with the practical guidance they need to make substantial improvements on seven major skills required to increase their media literacy. For each of these seven skills, Potter provides easy-to-follow algorithms and heuristics that structure the process of using the skill. Chapters also offer many exercises to help readers practice using these algorithms and heuristics while avoiding traps in thinking. This book is a must read for those people serious about becoming more strategic in using the media to satisfy their own needs for information and entertainment and thereby avoid being exploited by media messages.

Making Media Literacy In America

Author : Michael RobbGrieco
ISBN : 9781498565332
Genre : Language Arts & Disciplines
File Size : 88. 82 MB
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This book provides a history of media literacy, presenting research that recovers how it has been conceived as reform, as understanding representation, and as pedagogy.

New Media And Digital Pedagogy

Author : Michael G. Strawser
ISBN : 9781498548526
Genre : Language Arts & Disciplines
File Size : 63. 76 MB
Format : PDF
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This volume addresses the influence of new media on instruction, higher education, and pedagogy. It specifically examines the practical and theoretical implications of new media and the influence of new media on higher education.

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