thinking-with-type

Download Book Thinking With Type in PDF format. You can Read Online Thinking With Type here in PDF, EPUB, Mobi or Docx formats.

Thinking With Type

Author : Ellen Lupton
ISBN : 9781616890452
Genre : Design
File Size : 40. 4 MB
Format : PDF, ePub, Docs
Download : 165
Read : 382

Get This Book


Our all-time best selling book is now available in a revised and expanded second edition. Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and the web, the use of ornaments and captions, lining and non-lining numerals, the use of small caps and enlarged capitals, as well as information on captions, font licensing, mixing typefaces, and hand lettering. Throughout the book, visual examples show how to be inventive within systems of typographic form--what the rules are and how to break them. Thinking with Type is a type book for everyone: designers, writers, editors, students, and anyone else who works with words. The popular companion website to Thinking with Type (www.thinkingwithtype.com.) has been revised to reflect the new material in this second edition.

Thinking With Type 2nd Revised And Expanded Edition

Author : Ellen Lupton
ISBN : 1568989695
Genre : Design
File Size : 37. 45 MB
Format : PDF, ePub, Docs
Download : 664
Read : 768

Get This Book


Our all time best selling book is now available in a revised and expanded second edition. Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and the web, the use of ornaments and captions, lining and non-lining numerals, the use of small caps and enlarged capitals, as well as information on captions, font licensing, mixing typefaces, and hand lettering. Throughout the book, visual examples show how to be inventive within systems of typographic form—what the rules are and how to break them. Thinking with Type is a type book for everyone: designers, writers, editors, students, and anyone else who works with words. The popular online companion to Thinking with Type (www.thinkingwithtype.com) has been revised to reflect the new material in the second edition.

Thinking With Type A Primer For Deisgners

Author : Ellen Lupton
ISBN : 1568984480
Genre : Design
File Size : 60. 32 MB
Format : PDF, ePub
Download : 343
Read : 389

Get This Book


The organization of letters on a blank sheet—or screen—is the most basic challenge facing anyone who practices design. What type of font to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, shaped, and otherwise manipulated? In this groundbreaking new primer, leading design educator and historian Ellen Lupton provides clear and concise guidance for anyone learning or brushing up on their typographic skills. Thinking with Type is divided into three sections: letter, text, and grid. Each section begins with an easy-to-grasp essay that reviews historical, technological, and theoretical concepts, and is then followed by a set of practical exercises that bring the material covered to life. Sections conclude with examples of work by leading practitioners that demonstrate creative possibilities (along with some classic no-no's to avoid).

Type On Screen

Author : Ellen Lupton
ISBN : 9781616893460
Genre : Design
File Size : 74. 44 MB
Format : PDF
Download : 417
Read : 225

Get This Book


The long awaited follow-up to our all-time bestseller Thinking with Type is here. Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications. Covering a broad range of technologies—from electronic publications and websites to videos and mobile devices—this hands-on primer presents the latest information available to help designers make critical creative decisions, including how to choose typefaces for the screen, how to style beautiful, functional text and navigation, how to apply principles of animation to text, and how to generate new forms and experiences with code-based operations. Type on Screen is an essential design tool for anyone seeking clear and focused guidance about typography for the digital age.

Exam Prep For Thinking With Type

Author :
ISBN :
Genre :
File Size : 79. 2 MB
Format : PDF, Docs
Download : 303
Read : 646

Get This Book



Design With Type

Author : Carl Dair
ISBN : 9780802065193
Genre : Architecture
File Size : 86. 5 MB
Format : PDF, Docs
Download : 557
Read : 476

Get This Book


Design with Type takes the reader through a study of typography that starts with the individual letter and proceeds through the word, the line, and the mass of text. The contrasts possible with type are treated in detail, along with their applications to the typography ofbooks, advertising, magazines, and information data. The various contending schools oftypography are discussed, copiously illustrated with the author's selection of over 150 examples of imaginative typography from many parts ot the world. Design with Type differs from all other books on typography in that it discusses type as a design material as well as a means of communication: the premise is that if type is understood in terms of design, the user of type will be better able to work with it to achieve maximum legibility and effectiveness, as well as aesthetic pleasure. Everyone who uses type, everyone who enjoys the appearance of the printed word, will find Design with Type informative and fascinating. It provides, too, an outstanding example of the effectiveness of imaginative and tasteful typographic design.

D I Y Design It Yourself

Author : Ellen Lupton
ISBN : 1568985525
Genre : Architecture
File Size : 85. 87 MB
Format : PDF, ePub, Mobi
Download : 613
Read : 509

Get This Book


Instruction for designing blogs, books, business cards, CD and DVD packaging, embroidery, envelopes, flyers, gifts, housewares, invitations, logos, newsletters, note cards, photo albums, presentations, press kits, stationery, stickers, t-shirts, totes, wall graphics, web sites, and zines.

Graphic Design The New Basics

Author : Ellen Lupton
ISBN : 9781616894559
Genre : Design
File Size : 43. 54 MB
Format : PDF, Kindle
Download : 507
Read : 622

Get This Book


Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics, bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of twodimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency. This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color.

Graphic Design

Author : Ellen Lupton
ISBN : 9781568989471
Genre : Design
File Size : 90. 30 MB
Format : PDF, Docs
Download : 746
Read : 737

Get This Book


How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside the design annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality there are few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems

Design Is Storytelling

Author : Ellen Lupton
ISBN : 194230319X
Genre : Design
File Size : 68. 2 MB
Format : PDF, ePub, Mobi
Download : 993
Read : 1070

Get This Book


A playbook for creative thinking, created for contemporary students and practitioners working across the fields of graphic design, product design, service design and user experience. Design is Storytelling is a guide to thinking and making created for contemporary students and practitioners working across the fields of graphic design, product design, service design, and user experience. By grounding narrative concepts in fresh, concrete examples and demonstrations, this compelling book provides designers with tools and insights for shaping behaviour and engaging users. Compact, relevant and richly illustrated, the book is written with a sense of humour and a respect for the reader's time and intelligence. Design is Storytelling unpacks the elements of narrative into a fun and useful toolkit, bringing together principles from literary criticism, narratology, cognitive science, semiotics, phenomenology and critical theory to show how visual communication mobilizes instinctive biological processes as well as social norms and conventions. The book uses 250 illustrations to actively engage readers in the process of looking and understanding. This lively book shows how designers can use the principles of storytelling and visual thinking to create beautiful, surprising and effective outcomes. Although the book is full of practical advice for designers, it will also appeal to people more broadly involved in branding, marketing, business and communication.

Exploring Materials

Author : Inna Alesina
ISBN : 1568987684
Genre : Design
File Size : 67. 65 MB
Format : PDF, Kindle
Download : 716
Read : 647

Get This Book


This book is an action-oriented, accessible guide to design thinking that addresses both the how and why of product design. It encourages designers to look beyond the abstraction of pure forms or the whimsy of virtual objects, and instead to make and test real objects in a studio environment.--[book cover]

International Handbook Of Thinking And Reasoning

Author : Linden J. Ball
ISBN : 9781317534754
Genre : Business & Economics
File Size : 56. 3 MB
Format : PDF, Kindle
Download : 981
Read : 1311

Get This Book


The Routledge International Handbook of Thinking and Reasoning is an authoritative reference work providing a balanced overview of current scholarship spanning the full breadth of the rapidly developing and expanding field of thinking and reasoning. It contains 35 chapters written by leading international researchers, covering foundational issues as well as state-of-the-art developments in thinking and reasoning research. Topics covered range across all sub-areas of thinking and reasoning, including deduction, induction, abduction, judgment, decision making, argumentation, problem solving, expertise, creativity and rationality. The contributors engage with cutting-edge debates such as the status of dual-process theories of thinking, the role of unconscious, intuitive, emotional and metacognitive processes in thinking, and the importance of probabilistic conceptualisations of thinking and reasoning. Authors also examine the importance of neuroscientific findings in informing theoretical developments, and explore the situated nature of thinking and reasoning across a range of real-world contexts such as mathematics, medicine and science. The Handbook provides a clear sense of the way in which contemporary ideas are challenging traditional viewpoints as "new paradigm of the psychology of reasoning" emerges. This paradigm-shifting research is paving the way toward a richer and more inclusive understanding of thinking and reasoning, where important new questions drive a forward-looking research agenda. It is essential reading for both established researchers in the field of thinking and reasoning as well as advanced students wishing to learn more about both the historical foundations and latest developments in this rapidly growing field.

Dwell

Author :
ISBN : UVA:X006194194
Genre : Architecture, Domestic
File Size : 47. 56 MB
Format : PDF
Download : 274
Read : 778

Get This Book



Critical Thinking

Author : Linda Elder
ISBN : 9781538139493
Genre : Philosophy
File Size : 24. 19 MB
Format : PDF, Docs
Download : 197
Read : 395

Get This Book


Written by two of the leading experts in the field, this introductory text presents critical thinking as a process for taking charge of and responsibility for one’s thinking. Based in theory developed over the last 30 years, Richard Paul and Linda Elder's text focuses on an integrated, comprehensive concept of critical thinking that is both substantive and practical. It fosters the development of basic intellectual skills students need to think through content in any class, subject, or discipline, as well as through any problem or issue they face. Simply stated, this text offers students the intellectual tools students need for lifelong learning, and rational, conscientious living. Now available from Rowman & Littlefield, the third edition features streamlined chapters, Think for Yourself activities, and a complete glossary of critical thinking terms. The Foundation for Critical Thinking continually offers new supplementary resources on its website (www.CriticalThinking.org) and online critical thinking community.

Design Issues

Author :
ISBN : MINN:31951P01125490K
Genre : Architectural design
File Size : 75. 85 MB
Format : PDF, ePub, Docs
Download : 266
Read : 819

Get This Book



Critical Thinking

Author : Jonathan Haber
ISBN : 9780262538282
Genre : Education
File Size : 60. 95 MB
Format : PDF, Mobi
Download : 497
Read : 1048

Get This Book


How the concept of critical thinking emerged, how it has been defined, and how critical thinking skills can be taught. Critical thinking is regularly cited as an essential twenty-first century skill, the key to success in school and work. Given our propensity to believe fake news, draw incorrect conclusions, and make decisions based on emotion rather than reason, it might even be said that critical thinking is vital to the survival of a democratic society. But what, exactly, is critical thinking? In this volume in the MIT Press Essential Knowledge series, Jonathan Haber explains how the concept of critical thinking emerged, how it has been defined, and how critical thinking skills can be taught and assessed. Haber describes the term's origins in such disciplines as philosophy, psychology, and science. He examines the components of critical thinking, including structured thinking, language skills, background knowledge, and information literacy, along with such necessary intellectual traits as intellectual humility, empathy, and open-mindedness. He discusses how research has defined critical thinking, how elements of critical thinking have been taught for centuries, and how educators can teach critical thinking skills now. Haber argues that the most important critical thinking issue today is that not enough people are doing enough of it. Fortunately, critical thinking can be taught, practiced, and evaluated. This book offers a guide for teachers, students, and aspiring critical thinkers everywhere, including advice for educational leaders and policy makers on how to make the teaching and learning of critical thinking an educational priority and practical reality.

A Natural History Of Human Thinking

Author : Michael Tomasello
ISBN : 9780674986831
Genre : Psychology
File Size : 27. 72 MB
Format : PDF, Docs
Download : 156
Read : 409

Get This Book


Tool-making or culture, language or religious belief: ever since Darwin, thinkers have struggled to identify what fundamentally differentiates human beings from other animals. Michael Tomasello weaves his twenty years of comparative studies of humans and great apes into a compelling argument that cooperative social interaction is the key to our cognitive uniqueness. Tomasello maintains that our prehuman ancestors, like today's great apes, were social beings who could solve problems by thinking. But they were almost entirely competitive, aiming only at their individual goals. As ecological changes forced them into more cooperative living arrangements, early humans had to coordinate their actions and communicate their thoughts with collaborative partners. Tomasello's "shared intentionality hypothesis" captures how these more socially complex forms of life led to more conceptually complex forms of thinking. In order to survive, humans had to learn to see the world from multiple social perspectives, to draw socially recursive inferences, and to monitor their own thinking via the normative standards of the group. Even language and culture arose from the preexisting need to work together and coordinate thoughts. A Natural History of Human Thinking is the most detailed scientific analysis to date of the connection between human sociality and cognition.

Logo Design Love

Author : David Airey
ISBN : 9780133812794
Genre : Art
File Size : 42. 36 MB
Format : PDF, Kindle
Download : 944
Read : 310

Get This Book


Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects–including sketches and final results of his own successful designs–he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. In Logo Design Love, you’ll learn: Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last

Design Essentials For The Motion Media Artist

Author : Angie Taylor
ISBN : 9781136136856
Genre : Art
File Size : 36. 13 MB
Format : PDF, Kindle
Download : 616
Read : 157

Get This Book


Master the fundamental concepts and techniques of motion media design so you can apply--and occasionally break--the rules to achieve your communication goals. This authoritative guide presents all of the design essentials in an engaging and inspiring way. Each principle is explained with text, illustration and photography where necessary. An accompanying website will contain any necessary digital files for download, updates and links to other resources.

Spark Your Career In Magazines

Author : Veronica Clyde
ISBN : 141149816X
Genre : Language Arts & Disciplines
File Size : 23. 73 MB
Format : PDF, ePub, Mobi
Download : 534
Read : 1329

Get This Book



Top Download:

Best Books