video-game-marketing

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Video Game Marketing

Author : Peter Zackariasson
ISBN : 9781317607472
Genre : Business & Economics
File Size : 85. 91 MB
Format : PDF
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The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn’t just about design and production, a successful video game demands entrepreneurial skills and astute business acumen. The creators need to know what their customers want, how to reach those customers and how to sell to them. Video Game Marketing: A student textbook is for development students or aspiring developers who want to know how to promote and sell the results of their efforts. This book is a much-needed guide to: • the essentials of marketing strategy; • video games as products or services; • marketing research for game development; • branding video games; • marketing through game: gamification, advergames. Replete with pedagogy to aid learning such as objectives and discussion questions for each chapter, this book is all that aspiring video game developers will need to unleash the potential of their games.

Innovation And Marketing In The Video Game Industry

Author : Mr David Wesley
ISBN : 9781409459620
Genre : Business & Economics
File Size : 42. 21 MB
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Video games have had a greater impact on our society than almost any other leisure activity. They not only consume a large portion of our free time, they influence cultural trends, drive microprocessor development, and help train pilots and soldiers. Now, with the Nintendo Wii and DS, they are helping people stay fit, facilitating rehabilitation, and creating new learning opportunities. Innovation has played a major role in the long term success of the video game industry, as software developers and hardware engineers attempt to design products that meet the needs of ever widening segments of the population. At the same time, companies with the most advanced products are often proving to be less successful than their competitors. Innovation and Marketing in the Video Game Industry identifies patterns that will help engineers, developers, and marketing executives to formulate better business strategies and successfully bring new products to market. Readers will also discover how some video game companies are challenging normal industry rules by using radical innovations to attract new customers. Finally, this revealing book sheds light on why some innovations have attracted legions of followers among populations that have never before been viewed as gamers, including parents and senior citizens and how video games have come to be used in a variety of socially beneficial ways. David Wesley and Gloria Barczak's comparison of product features, marketing strategies, and the supply chain will appeal to marketing professionals, business managers, and product design engineers in technology intensive industries, to government officials who are under increasing pressure to understand and regulate video games, and to anyone who wants to understand the inner workings of one of the most important industries to emerge in modern times. In addition, as video games become an ever more pervasive aspect of media entertainment, managers from companies of all stripes need to understand video gaming as a way to reach potential customers.

Videogame Marketing And Pr Vol 1 Playi

Author : Scott Steinberg
ISBN : 0595433715
Genre : Games & Activities
File Size : 80. 83 MB
Format : PDF, Mobi
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The definitive guide to mastering the essentials behind making, marketing and promoting product to the world's fastest-growing, most exciting entertainment business-the $13.5 billion computer and videogame industry-is finally here. Everything you need to play with the pros is right at your fingertips. LEARN TO: TOP THE CHARTS MAKE HEADLINES IMPROVE REVIEW SCORES INSPIRE MILLIONS OF FANS ENHANCE JOB PERFORMANCE INCLUDES: IN-DEPTH HOW-TOs EXPERT ADVICE HANDS-ON FEEDBACK PROVEN TIPS CEO-LEVEL INSIGHT

Marketing Violence To Children

Author : United States. Congress. Senate. Committee on Commerce, Science, and Transportation
ISBN : UCAL:B5183356
Genre : Children and violence
File Size : 21. 56 MB
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Rating Video Games

Author : United States
ISBN : PSU:000023478787
Genre : Government publications
File Size : 40. 22 MB
Format : PDF, ePub, Docs
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Marketing W Powerweb

Author : Michael J. Etzel
ISBN : 0072430346
Genre : Business & Economics
File Size : 31. 68 MB
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Etzel, Walker, Stanton’s Marketing, 12th Edition will continue to be a low-cost alternative in a paperback format, now including free access to PowerWeb. It incorporates technology throughout; in-text and boxed examples, chapter opening cases, and part-ending cases. This book was the first to incorporate WWW addresses and in this edition the authors go well beyond that with an in-depth look at how companies are making technology an important part of their successful marketing strategies. The authors have also made it a priority to integrate other important and current themes such as global marketing, customer relationships, small business and entrepreneurship. In this edition, the global marketing chapter was moved to the first part of the book (chapter 3) to introduce its importance early. Global examples and coverage are then integrated throughout. This edition offers a completely new design, a revised supplements package, a new interactive web page and a special package with Annual Edition online.

Business Report Microsoft Xbox Marketing Concept And Strategy

Author : Stefan Lacher
ISBN : 9783638280938
Genre : Business & Economics
File Size : 70. 50 MB
Format : PDF
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Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: High Distinction, Deakin University (Faculty of Business and Law), course: Marketing Management, language: English, abstract: By launching the game console Xbox, Microsoft did not only introduce a new product but stepped into a totally new market where there company did not have any experience yet. Although they had a huge marketing budget, they focused on spending it as effective as possible. Therefore Microsoft’s marketing team had to find out, who their target customers are and with what marketing strategy they could reach their challenging goal to become leader in the game console market. But has their way of segmenting the market and choosing a marketing mix for the Xbox really been successful? The Marketing concept consists of three principles that hold that achieving organizational objectives require determining needs and wants of targets markets and delivering the desired satisfactions more effectively and efficiently than competitors do (Hoffman et al 2003, pp.10-11). Microsoft took advantage of all three principles. Microsoft did put enormous effort in identifying potential customers’ needs. The research was concentrated on so called “hardcore gamers” who spend more than 25 hours playing a week. This group was seen as early adopters as well as opinion-leaders. Of high importance were an appealing design to young customers and performance like speed of the console and high quality of audio and graphics. [...]

Marketing

Author : Courtland L. Bovée
ISBN : UOM:39076002126527
Genre : Marketing
File Size : 39. 81 MB
Format : PDF
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Changing The Game

Author : David Edery
ISBN : 0137151756
Genre : Business & Economics
File Size : 52. 80 MB
Format : PDF, ePub
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Use Video Games to Drive Innovation, Customer Engagement, Productivity, and Profit! Companies of all shapes and sizes have begun to use games to revolutionize the way they interact with customers and employees, becoming more competitive and more profitable as a result. Microsoft has used games to painlessly and cost-effectively quadruple voluntary employee participation in important tasks. Medical schools have used game-like simulators to train surgeons, reducing their error rate in practice by a factor of six. A recruiting game developed by the U.S. Army, for just 0.25% of the Army’s total advertising budget, has had more impact on new recruits than all other forms of Army advertising combined. And Google is using video games to turn its visitors into a giant, voluntary labor force--encouraging them to manually label the millions of images found on the Web that Google’s computers cannot identify on their own. Changing the Game reveals how leading-edge organizations are using video games to reach new customers more cost-effectively; to build brands; to recruit, develop, and retain great employees; to drive more effective experimentation and innovation; to supercharge productivity…in short, to make it fun to do business. This book is packed with case studies, best practices, and pitfalls to avoid. It is essential reading for any forward-thinking executive, marketer, strategist, and entrepreneur, as well as anyone interested in video games in general. In-game advertising, advergames, adverworlds, and beyond Choose your best marketing opportunities--and avoid the pitfalls Use gaming to recruit and develop better employees Learn practical lessons from America’s Army and other innovative case studies Channel the passion of your user communities Help your customers improve your products and services--and have fun doing it What gamers do better than computers, scientists, or governments Use games to solve problems that can’t be solved any other way

Marketing

Author : Michael R. Czinkota
ISBN : 0030315026
Genre : Business & Economics
File Size : 53. 83 MB
Format : PDF, Kindle
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Marketing

Author : William M. Pride
ISBN : 0395707463
Genre : Marketing
File Size : 24. 91 MB
Format : PDF
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Fundamentals Of Marketing

Author : Montrose S. Sommers
ISBN : 007087252X
Genre : Marketing
File Size : 58. 10 MB
Format : PDF, ePub, Mobi
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Sommers, Barnes, Fundamentals of Marketing, 9th Canadian Edition is back - hotter than ever in full-colour, hardcover, with a new 8 1/2 x 11 trim size. It is the most highly integrated text on the market, incorporating Internet, multimedia and the "New Marketing" throughout: in text materials and boxed examples, chapter opening cases, and part-ending cases.This book was the first on the market to incorporate WWW addresses and in this edition the authors go well beyond that with an in-depth look at how companies are making technology an important part of their successful marketing strategies. The authors have also made it a priority to integrate other important and current themes such as global marketing, customer relationships, small business and entrepreneurship. There is a new emphasis throughout the book on the new view of marketing, focusing on current applications of service quality, customer retention, and customer relationships. Global examples and coverage are integrated throughout.This edition offers a completely new design, a revised supplements package, a new interactive web page, and CBC video cases.

Marketing Media Decisions

Author :
ISBN : UOM:39076001307532
Genre : Advertising
File Size : 50. 74 MB
Format : PDF
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Applications In Basic Marketing

Author : William D. Perreault
ISBN : 0256188343
Genre : Marketing
File Size : 36. 89 MB
Format : PDF, ePub
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The Video Game Industry

Author : Peter Zackariasson
ISBN : 9781136258244
Genre : Games
File Size : 57. 81 MB
Format : PDF, Mobi
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The Video Game Industry provides a platform for the research on the video game industry to draw a coherent and informative picture of this industry. Previously this has been done sparsely through conference papers, research articles, and popular science books. Although the study of this industry is still stigmatized as frivolous and ‘only’ game oriented, those who grew up with video games are changing things, especially research agendas, the acceptance of studies, and their interpretation. This book describes and defines video games as their own special medium. They are not pinball from which they grew, nor movies which they sometimes resemble. They are a unique form of entertainment based on meaningful interactions between individuals and machine across a growing sector of the population. The Video Game Industry provides a reference foundation for individuals seriously interested in the industry at the academic level. As a result, this book will serve as a reference in curricula associated with video game development for years to come.

Gaming In Academic Libraries

Author : Amy Harris
ISBN : UOM:39015082729230
Genre : Language Arts & Disciplines
File Size : 54. 66 MB
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This book aims to show how librarians in colleges and universities of varying sizes, populations, and locations have successfully incorporated gaming into their libraries.-Introduction. In an attempt to encompass the variety of ways games are being incorporated into libraries, this book has been divided into three sections: game collections and curricular support, gaming as marketing and gaming as an information literacy tool.

Marketing Custom Publication

Author : William M. Pride
ISBN : 0618578315
Genre : Business & Economics
File Size : 79. 64 MB
Format : PDF, Mobi
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Cases In Marketing Management

Author : Kenneth L. Bernhardt
ISBN : UOM:39076000859392
Genre : Marketing
File Size : 21. 80 MB
Format : PDF, ePub
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Findex

Author :
ISBN : UCLA:L0075912097
Genre : Marketing research
File Size : 32. 95 MB
Format : PDF, ePub, Mobi
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Marketing

Author :
ISBN : UCLA:L0100911544
Genre : Marketing
File Size : 63. 29 MB
Format : PDF, ePub, Mobi
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