woman s home companion

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Woman S Home Companion

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ISBN : MINN:31951002803175R
Genre :
File Size : 39. 37 MB
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Homemaker S Handy Book With The Compliments Of Woman S Home Companion

Author : Woman’s Home Companion
ISBN : OCLC:1098294047
Genre : Cookery
File Size : 69. 50 MB
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Not June Cleaver

Author : June Meyerowitz
ISBN : 1566391717
Genre : History
File Size : 54. 49 MB
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"This anthology is a sampler of current work on postwar U.S. women's history, a first attempt to bring new pieces of scholarship into one volume. Rather than posit one overarching history of women or one gender ideology, it relates multiple histories of women and multiple constructions of gender."--Introduction.

The American New Woman Revisited

Author : Martha H. Patterson
ISBN : 9780813542966
Genre : History
File Size : 66. 70 MB
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In North America between 1894 and 1930, the rise of the "New Woman" sparked controversy on both sides of the Atlantic and around the world. As she demanded a public voice as well as private fulfillment through work, education, and politics, American journalists debated and defined her. Who was she and where did she come from? Was she to be celebrated as the agent of progress or reviled as a traitor to the traditional family? Over time, the dominant version of the American New Woman became typified as white, educated, and middle class: the suffragist, progressive reformer, and bloomer-wearing bicyclist. By the 1920s, the jazz-dancing flapper epitomized her. Yet she also had many other faces. Bringing together a diverse range of essays from the periodical press of the late nineteenth and early twentieth centuries, Martha H. Patterson shows how the New Woman differed according to region, class, politics, race, ethnicity, and historical circumstance. In addition to the New Woman's prevailing incarnations, she appears here as a gun-wielding heroine, imperialist symbol, assimilationist icon, entrepreneur, socialist, anarchist, thief, vamp, and eugenicist. Together, these readings redefine our understanding of the New Woman and her cultural impact.

A History Of Popular Women S Magazines In The United States 1792 1995

Author : Mary Ellen Zuckerman
ISBN : 0313306753
Genre : History
File Size : 32. 11 MB
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Looks at the changes in women's mass circulation journals since at the end of the 19th century.

Shaping Our Mothers World

Author : Nancy A. Walker
ISBN : 1617034266
Genre :
File Size : 36. 16 MB
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How midcentury periodicals that fostered an indelible middle-class ideal for American women also confronted the happy homemaker stereotype Read by millions of women each month, such mainstream periodicals as Ladies' Home Journal and McCall's delivered powerful messages about women's roles and behavior. In 1963 Betty Friedan's The Feminine Mystique accused the genre of helping to create what Friedan termed "the problem that has no name" -- that is, presenting women as stereotypical happy homemakers with limited interests and abilities. But this ideal of contented, domestic women was far from monolithic in the periodical literature of the time. Nancy A. Walker's analysis of a wide range of magazines, including Good Housekeeping, Vogue, Mademoiselle, Redbook, and others, reveals their depiction of a broader, fuller image of womanhood. As she notes a reflection of complex debates about the nature of domestic life in the 1940s and 1950s, she perceives editorial policies that mixed the banalities with urgent actualities. Rather than making isolated decisions about content, editors interacted with advertising agencies, with manufacturers of products, with experts in such fields as nutrition, medicine, technology, and childcare, and with the preferences and values of their readers. When World War II altered family patterns by taking millions into the armed services and drawing many women to jobs in defense plants, magazine articles both supported and attacked the new roles women took, while applauding women's home-front contributions to the war effort. After the war the magazines reflected Cold War anxieties while touting the rising consumer culture. Even as magazine ads promoted a white, suburban, middle-class ideal, such series as "How America Lives" in Ladies' Home Journal revealed a society that was economically and ethnically diverse. The pages of women's magazines of the 1940s and 1950s helped to shape and expand the domestic world our mothers inhabited. Examining the articles, fiction, advice columns, and advertisements that the magazines comprised during midcentury, Walker argues persuasively that the contradictory messages were a reflection of complex cultural values and institutions at a time when the domestic world became increasingly important as both a symbol of American democracy and the site of personal fulfillment. Nancy A. Walker, a professor of English at Vanderbilt University, is the author of "A Very Serious Thing": Women's Humor and American Culture and Feminist Alternatives: Irony and Fantasy in the Contemporary Novel by Women (University Press of Mississippi). She is the coeditor of Redressing the Balance: American Women's Literary Humor from Colonial Times to the 1980s (University Press of Mississippi).

Advertising To The American Woman 1900 1999

Author : Daniel Delis Hill
ISBN : 0814208908
Genre : Art
File Size : 30. 82 MB
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The author focuses on the marketing perspective of the topic and illustrates how women's roles in society have shifted during the past century. Among the key issues explored is a peculiar dichotomy of American advertising that served as a conservative reflection of society and, at the same time, became an underlying force of progressive social change. The study shows how advertisers of housekeeping products perpetuated the Happy Homemaker stereytype while tobacco and cosmetics marketers dismantled women's stereotypes to create an entirely new type of consumer.

Catalog Of Copyright Entries Third Series

Author : Library of Congress. Copyright Office
ISBN : STANFORD:36105119498538
Genre : Copyright
File Size : 40. 54 MB
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The Female Instructor Or Young Woman S Companion

Author :
ISBN : KBNL:KBNL03000109087
Genre :
File Size : 35. 83 MB
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Jessie Willcox Smith

Author : Nudelman, Edward D.
ISBN : 1455606669
Genre : Literary Collections
File Size : 74. 54 MB
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Arranged in chronological order, each illustration is accompanied by complete bibliographical information, including pagination, issue date, physical description, and other notations. Every cover of each first-edition book reproduced in color.

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