words that sell revised and expanded edition the thesaurus to help you promote your products services and ideas

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Words That Sell Revised And Expanded Edition

Author : Richard Bayan
ISBN : 9780071661102
Genre : Business & Economics
File Size : 56. 29 MB
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More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person. More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition Cross-referencing of categories to jump-start creative thinking A crash course in basic copywriting techniques Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell. Find the perfect words and phrases to win over customers Grabbers that get attention: No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into... Descriptions and benefits that create appeal: Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft * Clinchers to win over your customer: Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee Special strategies that seal the deal: Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift

Advertising For Dummies

Author : Gary Dahl
ISBN : 9780470045831
Genre : Business & Economics
File Size : 44. 34 MB
Format : PDF, ePub, Docs
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So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to: Identify and reach your target audience Define and position your message Get the most bang for your buck Produce great ads for every medium Buy the different media Create buzz and use publicity Research and evaluate your competition Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.

Copywriting In A Week

Author : Robert Ashton
ISBN : 9781444159097
Genre : Business & Economics
File Size : 38. 17 MB
Format : PDF, Kindle
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Great copywriting just got easier It's strange to think that there was a time when only the privileged few could read or write. The rest of us relied on the spoken word. Storytelling was used to pass knowledge on from one generation to the next. Now, most of us are literate and use the written word to gather information and inform our decision making. Increasingly we do this online, with social media and messaging enabling rapid, spontaneous global communication. But rather than freeing us from the need for clear, effective written communication, it actually makes good communication even more important. The less we communicate face to face, the greater the opportunity for misunderstandings. Of course, all writing communicates your message to people you cannot see and may never meet. It means you can influence more widely; it also means you must take care not to make assumptions aboutyour reader, especially those who see your public postings. Successful copywriting is constructed from carefully selected words, each with a clear purpose. It is written to prompt feelings, thoughts or actions. It is clear, concise and at times comforting. It is also comprehensible, even to those not yet confident users of your language. Reading this book, and following the techniques it introduces, will make you a more effective writer. Expertise in grammar is not needed as all the necessary jargon is simply defined and, anyway, some forms of business writing deliberately ignorerules. This book is for people who want to write for results. Each of the seven chapters in Copywriting In A Week covers a different aspect: - Sunday: Focusing your message - Monday: Using layout, pictures and colour to make words memorable - Tuesday: Writing effective letters - Wednesday: Making advertising work for you - Thursday: Communicating clearly with the media - Friday: Preparing promotional print - Saturday: Composing proposals and presentation visuals

The Oxford Duden German Dictionary

Author : Werner Scholze-Stubenrecht
ISBN : 0198603657
Genre : English language
File Size : 48. 42 MB
Format : PDF, ePub
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Acclaimed by language professionals the world over for its comprehensive coverage and meticulous accuracy, the Oxford-Duden German Dictionary is the result of a unique collaboration between two of the world's foremost dictionary publishers - Oxford University Press and the Dudenverlag. New to this edition is a guide to life and culture in the German- and English-speaking worlds. This guide covers a wide range of topics: from the political and educational systems, to key events in the calendar and how they are celebrated. It is an ideal reference for University students, as well as translators and language professionals. This title is a revised edition with supplements and replaces ISBN 0-19-860226-x (plain) and 0-19-860248-0 (thumb index).

Infoworld

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ISBN :
Genre :
File Size : 43. 14 MB
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InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.

Evaluating Systems For Multilingual And Multimodal Information Access

Author : Thomas Deselaers
ISBN : 9783642044472
Genre : Computers
File Size : 78. 38 MB
Format : PDF, ePub
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The ninth campaign of the Cross-Language Evaluation Forum (CLEF) for European languages was held from January to September 2008. There were seven main eval- tion tracks in CLEF 2008 plus two pilot tasks. The aim, as usual, was to test the p- formance of a wide range of multilingual information access (MLIA) systems or s- tem components. This year, 100 groups, mainly but not only from academia, parti- pated in the campaign. Most of the groups were from Europe but there was also a good contingent from North America and Asia plus a few participants from South America and Africa. Full details regarding the design of the tracks, the methodologies used for evaluation, and the results obtained by the participants can be found in the different sections of these proceedings. The results of the CLEF 2008 campaign were presented at a two-and-a-half day workshop held in Aarhus, Denmark, September 17–19, and attended by 150 resear- ers and system developers. The annual workshop, held in conjunction with the European Conference on Digital Libraries, plays an important role by providing the opportunity for all the groups that have participated in the evaluation campaign to get together comparing approaches and exchanging ideas. The schedule of the workshop was divided between plenary track overviews, and parallel, poster and breakout sessions presenting this year’s experiments and discu- ing ideas for the future. There were several invited talks.

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