writing for the web

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Writing For The Web

Author : Lynda Felder
ISBN : 9780321794437
Genre : Computers
File Size : 81. 9 MB
Format : PDF, ePub, Docs
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With Writing for the Web, you'll learn everything you need to know to create effective Web content using words, pictures, and sound. Follow along as instructor and writer Lynda Felder combines easy-to-follow guidelines with photographs, lists, and tables to illustrate the key concepts behind writing nonlinear, interactive stories; creating succinct and clear copy; and working compelling images, motion graphics, and sound into your content. Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But only Writing for the Web explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven's Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author's toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast. This clearly written guide provides a fun and practical approach to Web writing that busy students and writers will be eager to learn and explore. Uses concise, straight-to-the-point style to illustrate techniques for writing sharp and focused Web copy, coupled with compelling visuals and sound Focuses on writing practices and guidelines, with exercises and prompts developed and tested by the author Features clear design, with plenty of pictures and visual elements, and a friendly and knowledgeable voice Take your learning even further with Lynda's companion book: The Web Writer's Toolkit: 365 prompts, collaborative exercises, games, and challenges for effective online content. For more tips, exercises, and suggestions for teachers, check out the book's Web site at www.write4web.com.

Writing For The Web

Author : J.D. Applen
ISBN : 9781136925894
Genre : Computers
File Size : 71. 25 MB
Format : PDF, Mobi
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Writing for the Web unites theory, technology, and practice to explore writing and hypertext for website creation. It integrates such key topics as XHTML/CSS coding, writing (prose) for the Web, the rhetorical needs of the audience, theories of hypertext, usability and architecture, and the basics of web site design and technology. Presenting information in digestible parts, this text enables students to write and construct realistic and manageable Web sites with a strong theoretical understanding of how online texts communicate to audiences. Key features of the book include: Screenshots of contemporary Web sites that will allow students to understand how writing for and linking to other layers of a Web site should work. Flow charts that describe how Web site architecture and navigation works. Parsing exercises in which students break down information into subsets to demonstrate how Web site architecture can be usable and scalable. Detailed step-by-step descriptions of how to use basic technologies such as file transfer protocols (FTP). Hands-on projects for students to engage in that allow them to connect the various components in the text. A companion website with downloadable code and additional pedagogical features: www.routledge.com/cw/applen Writing for the Web prepares students to work in professional roles, as it facilitates understanding of architecture and arrangement of written content of an organization’s texts.

Writing For The Web

Author : Crawford Kilian
ISBN : 1551802074
Genre : Computers
File Size : 63. 62 MB
Format : PDF, Mobi
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Provides information on how to successfully write for the Web, including home pages, company information, electronic publications, etc.

Writing For The Web

Author : Cynthia L. Jeney
ISBN : 0131192361
Genre : Computers
File Size : 86. 42 MB
Format : PDF
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Taking a rhetorical approach, Writing for the Web: A Practical Guide discusses how invention, arrangement, and purpose-driven content can make Web writers more authentic and effective. Written for a wide range of audiences, it introduces readers to sound Web writing principles and discusses how technologies, interfaces, and data are impacted by the choices the writer makes. Exercises, assignments, and case scenarios encourage readers to practice skills such as captioning photos, incorporating links and writing FAQ pages. Realistic projects help readers learn how to organize content, define writing purpose and craft clear messages that will be powerful enough to impact Web site visitors and their behavior. Focuses on planning and writing for audience-driven purposes and discusses the concepts of identity, content development and emotional appeal throughout. Offers a flexible organization that focuses on how to organize content, define writing purpose and craft clear messages that will be powerful enough to impact Web site visitors and their behavior. Asks writers to explore professional, creative, and experimental approaches to writing and understand how technologies, interfaces, information, ideas, and data are affected by the choices that writers make. Provides clear explanations of basic computer use and Internet infrastructure and helps everyone get up to speed on the vocabulary, concepts, and basic technology structures Web writers need to know. Anyone interested in Web writing.

Writing For The Web

Author : James Lowery
ISBN : 1518894143
Genre :
File Size : 65. 24 MB
Format : PDF, Mobi
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It's never been more important to write great content. The online audience is more demanding than ever, and with so much competition in every industry, it's essential for businesses to stand out for the right reasons. This book shows you how to write better content for websites, emails, and social media, and use that content to promote your business.

Letting Go Of The Words

Author : Janice (Ginny) Redish
ISBN : 0080555381
Genre : Computers
File Size : 86. 64 MB
Format : PDF, Mobi
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"Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it." -- Jakob Nielsen, Principal, Nielsen Norman Group “There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginny’s practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own site’s pages, so pick up a copy of Letting Go of the Words and start communicating effectively today. --Lou Rosenfeld, co-author, Information Architecture for the World Wide Web On the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks – to gather information, reading only what we need. We are all too busy to read much on the web. This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site. Learn how to create usable and useful content for the web from the master − Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use. This practical, informative book will help anyone creating web content do it better. Features * Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. * Written in easy-to-read style with many "befores" and "afters." * Specific guidelines for web-based press releases, legal notices, and other documents. * Tips on making web content accessible for people with special needs. Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards. * Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. * Written in easy-to-read style with many "befores" and "afters." * Specific guidelines for web-based press releases, legal notices, and other documents. * Tips on making web content accessible for people with special needs.

Writing For The Web 3 0

Author : Crawford Kilian
ISBN : 1551807386
Genre : Language Arts & Disciplines
File Size : 31. 96 MB
Format : PDF, Kindle
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Hundreds of books have appeared on how to design new web pages and jazz up existing websites with graphics, animation, and sounds. But creating an effective website has much more to do with engaging text that people will want to read. This is what draws people to websites and ultimately keeps them coming back.

Hot Text

Author : Jonathan Price
ISBN : 0735711518
Genre : Computers
File Size : 24. 72 MB
Format : PDF
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The professional's guide to writing WOW web content, undeletable email, and virtual conversation. Readers are shown how the constraints and opportunities of net delivery, graphical interfaces, and screen display must shape the way they write content.

How To Design And Write Web Pages Today 2nd Edition

Author : Karl Stolley
ISBN : 9781440843143
Genre : Computers
File Size : 61. 70 MB
Format : PDF, ePub
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This unique guidebook lays the foundations of contemporary mobile-first, responsive web design, offering writers, designers, and those who teach them a complete and up-to-date approach to web design. • Provides a unique all-in-one guide suitable for beginners that covers content creation and design matters such as web typography and better prepares writers and designers with new responsive web design and development techniques • Presents an expanded set of web-available materials and new, original examples to better enhance the book and provide additional guidance to readers • Offers expanded coverage of topics such as web typography, HTML5 media elements, version control, and HTML and CSS preprocessors

Write Me A Web Page Elsie

Author : Rachel McAlpine
ISBN : 047314042X
Genre : Business writing
File Size : 50. 1 MB
Format : PDF, ePub, Mobi
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Rachel McAlpine tackles a communication crisis that is out of control. Anyone who writes at work is probably writing content for a web site or intranet. Every day, mountains of pages are published online - and most fail miserably, because onlinewriting requires some special skills. Luckily, words alone (those quaint, old-fashioned things) can work wonders on the web. You can double the usability of a web site just by editing content the right way. This book shows how to convert business documents into web content that's fresh, focused,functional, forceful - and findable. Essential for anyone who writes or manages web content.

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