writings-on-marketing

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Writing Marketing

Author : Stephen Brown
ISBN : 9781412902656
Genre : Business & Economics
File Size : 37. 8 MB
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Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish. Their careers are advanced, and their reputations are enhanced, by the written word. Despite its importance, writing is rarely discussed, much less written about, by marketing scholars. It is one of the least understood, yet most significant, academic competencies. It is a competency in need of careful study. Writing Marketing is the first such study. It offers a detailed reading of five renowned marketing writers, ranging from Ted Levitt to Morris Holbrook, and draws lessons that can be adopted, with profit, by everyone else. Although it is not a `how to' book – there are no lengthy lists of dos and don’ts – Writing Marketing reveals that the `rules' of good writing are good for nothing. Written by Stephen Brown, whose own writing skills are much commented upon, Writing Marketing is insightful, illuminating and iconoclastic. It is a must read for every marketing academic, irrespective of their methodological inclinations or philosophical preferences.

The Great Writings In Marketing

Author : Howard A. Thompson
ISBN : UVA:X001444517
Genre : Marketing
File Size : 83. 50 MB
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Copywriting

Author : Mark Shaw
ISBN : 1780670001
Genre : Language Arts & Disciplines
File Size : 43. 28 MB
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Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.

A Bibliography Of Research And Writings On Marketing And Advertising To Children

Author : James U. McNeal
ISBN : STANFORD:36105002254535
Genre : Business & Economics
File Size : 43. 52 MB
Format : PDF
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Marketing Information

Author : Michael R. Oppenheim
ISBN : 9781135185596
Genre : Business & Economics
File Size : 40. 74 MB
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Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!

Instructor S Manual For The Great Writings In Marketing

Author : Howard Arthur Thompson
ISBN : 091616201X
Genre : Marketing
File Size : 57. 91 MB
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Pioneers In Marketing

Author : D.G. Brian Jones
ISBN : 9781136334375
Genre : Business & Economics
File Size : 45. 11 MB
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Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in this collection. Subsequent chapters describe the lives of Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson, focusing on their intellectual and professional contributions to the marketing discipline. The biographies are based on rare archival materials, some personal interviews, and analysis of the subjects’ major works. The final chapter draws lessons from the collection for marketing students and teachers. Several important discoveries are reported that suggest opportunities for further research. These stories will inform and inspire students of marketing.

Marketing English Books 1476 1550

Author : Alexandra da Costa
ISBN : 9780198847588
Genre : Literary Criticism
File Size : 43. 67 MB
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Explores how the earliest printers moulded demand and created new markets and argues that marketing changed what was read and the place of reading in sixteenth-century readers' lives, shaping their expectations, tastes, and their practices and beliefs.

The History Of Marketing Thought

Author : Robert Bartels
ISBN : MINN:31951002106390L
Genre : Business & Economics
File Size : 22. 28 MB
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Readings In Modern Marketing

Author : John A. Quelch
ISBN : 9629962799
Genre : Business & Economics
File Size : 62. 13 MB
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Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals, such as Harvard Business Review, Sloan Management Review, Strategy and Business, Business Horizons, in the past two decades. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. A fine representation of the author's sound scholarship, Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.

Article Writing And Marketing

Author : George Lloyd Bird
ISBN : UOM:39015055053543
Genre : Authorship
File Size : 27. 2 MB
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A Twenty First Century Guide To Aldersonian Marketing Thought

Author : Ben Wooliscroft
ISBN : 0387281819
Genre : Business & Economics
File Size : 36. 61 MB
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A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson’s seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics have been reproduced. Contributions by others about Wroe Alderson include a biography and a number of previously published articles that build on Alderson's theoretical contributions. Six original articles further explore Wroe Alderson's life, his work, his character and his intellectual impact. This book also contains two bibliographies: one of material written by Alderson over a forty year period and the other of publications that discuss his work. This single volume provides readers with an "in depth" understanding of the nature, the scope, and the magnitude of Alderson’s highly original and lasting contributions to marketing theory and thought.

Essentials Of Marketing Research

Author : Kenneth E. Clow
ISBN : 9781412991308
Genre : Business & Economics
File Size : 29. 68 MB
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Essentials of Marketing Research: Putting Research into Practice, an exciting new practical guide by Kenneth E. Clow and Karen E. James offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results. Each chapter opens by describing an actual research study related to the chapter content, with rich examples of contemporary research practices skillfully drawn from interviews with marketing research professionals and published practitioner studies. Clow and James explore the latest research techniques, including social media and other online methodologies, and they examine current statistical methods of analyzing data. With emphasis on how to interpret marketing research results and how to use those findings to make effective management decisions, the authors offer a unique learning-by-doing approach to understanding data analysis, interpreting data, and applying results to decision-making.

The Great Writings In Marketing

Author : Howard Arthur Thompson
ISBN : 0878141464
Genre : Marketing
File Size : 66. 22 MB
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The Great Writings In Marketing Instructor S Manual

Author : Howard A. Thompson
ISBN : OCLC:4350616
Genre : Marketing
File Size : 52. 88 MB
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The Roots Of Marketing Strategy

Author : Larry J. Rosenberg
ISBN : PSU:000003745212
Genre : Business & Economics
File Size : 27. 50 MB
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The Development Of Marketing Thought

Author : Robert Bartels
ISBN : UCAL:B4385223
Genre : Marketing
File Size : 75. 74 MB
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A Selected And Annotated Bibliography Of Marketing Theory

Author : Ralph Burnham Thompson
ISBN : MINN:31951002115546F
Genre : Marketing
File Size : 48. 83 MB
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Writings On Marketing Research Journey Of An Academician From 2002 To 2015

Author : Dr Prateek Kanchan
ISBN : 1792663579
Genre : Reference
File Size : 54. 58 MB
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This book consists of the papers which I have presented at various National and International Conferences, and which were not published by the organizers of these conferences. At the most, a small abstract of these papers were published in the book of abstracts which they called as souvenir, or book of abstracts. So, I am here with this book consisting of my papers which were not published but presented at various National and International Conferences, majorly in India, and one outside India. It imparts majorly conceptual and some empirical aspects of the research angles which I have explored between 2002 and 2015 during which the papers were presented. Readers will get to know how various disciplines of management in general and marketing in particular were active in theory as well as practice, and how these can be further researched for the use of all stakeholders in business as well as society.

Writings

Author : Edward Gardner Misner
ISBN : CORNELL:31924092586274
Genre : Agriculture
File Size : 62. 15 MB
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