Written by: Peggy A. Lambing

  • Publisher: Pearson College Division
  • Publish Date: 2000
  • ISBN-10: CORNELL:31924088086222
  • ebook-entrepreneurship.pdf

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Book Summary

An indispensable guide for students considering an entrepreneurial career path. This simple, straightforward, highly proactive text provides a solid theoretical background for devising a business plan and goes one step further, presenting a detailed list of practical questions students can use to write their own plan. It features full chapters on the various aspects of entrepreneurship (e.g., starting, buying, and franchising; home-based businesses; family businesses); emphasizes how self-employment affects the entrepreneur and his/her family; and provides a step-by-step framework for developing and writing a business plan - complete with specific questions and checklists. For a Small Business Management or Entrepreneurship course at the junior/senior undergraduate level. *Numerous updates - Includes recent research concerning the decision to become an entrepreneur; the changes in women-owned and minority-owned businesses; current information on new product development; expanded discussions on succession plans for family businesses *A practical-step-by-step approach to pricing; addresses of helpful Internet sites; and a discussion on how to market a product on-line *Cases on Intern

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