Marketing Greatest Hits Volume 2

Marketing Greatest Hits Volume 2

Written by: Kevin Duncan

FREE
  • Publisher: A&C Black
  • Publish Date: 2012-04-12
  • ISBN-10: 9781408159705
  • ebook-marketing-greatest-hits-volume-2.pdf
DOWNLOAD NOW READ ONLINE

In order to read or download eBook, you need to create FREE account.
eBook available in PDF, ePub, MOBI and Kindle versions

Recent Activity

Book Summary

Hard on the heels of the popular Marketing Greatest Hits comes volume II, the definitive compendium of everything you need to know from the best minds in modern marketing - abridged, condensed, and ready for immediate action. As well as saving hundreds of hours of reading time, the reader is able to grasp ideas with pithy accuracy, explain them authoritatively to colleagues and, crucially, avoid being hoodwinked by those who claim to understand a concept when in fact they have got the wrong end of the stick. 40 books are summarised in six short chapters, one-minute summaries, and one-sentence summaries to give an immediate feel for the subjects. All the wisdom forms an intriguing 40-point manifesto to inspire your approach.

Members Online