Scenarios and Patterns for Regiobranding

Scenarios and Patterns for Regiobranding

Written by: Jörg Schröder

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  • Publisher: Jovis Verlag
  • Publish Date: 2018-03
  • ISBN-10: 3868595104
  • ebook-scenarios-and-patterns-for-regiobranding.pdf
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Book Summary

Scenario drawing and pattern analysis are seen as evolving innovative tools for spatial characterisation and visioning. The design research shown in this book contributes to the project Regiobranding. Targeting three areas in the Metropolitan Region Hamburg, the project aims at regional visions for new rural-urban alliances in a deeply transforming spatial context. Scenarios and patterns are displayed as accelerators in knowledge and decision processes linked to the concept of Regiobranding: to combine imagery, economic positioning, identification processes, and visions of future habitat. In an architectural-spatial approach, explorative scenarios and relational patters open up design-driven knowledge production for larger spatial strategies and for territorial planning.

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